Marketing my townhouse for short term rental- Help!

Asked by Samantha, Toronto, OH Tue Aug 20, 2013

We've just purchased a town house in Regal Palms. We want to be active with our own bookings. Any advice/tips/suggestions on how to market our home?
Aside from the obvious VRBO/Kijiji. Thanks

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Sylvia Paul, Agent, Apopka, FL
Tue Aug 20, 2013
If you or someone you know is residing here and can monitor the activity, collect rents, perform maintenance, pay taxes, etc then marketing to the general public on line should be fine. If not, my suggestion is to keep it local and tap into your warm market such as family, friends, neighbors and extensions. Without some form of management nearby there is no way to control who comes or who goes and your property could be subjected to vandalism. Hope this helps.
1 vote
Alan Martin, Agent, Orlando, FL
Wed Jul 9, 2014
call Easy Choice vacation homes.
0 votes
Mark LeMenag…, Agent, Lake Nona Orlando, FL
Fri Aug 23, 2013
You're welcome Samantha. There's a link at the end of my blog to show you how one of my clients market theirs. They've done so well they bought 2 more.…
0 votes
Vacation Condo Reality Check
Vacation condos are not really much different than vacation time shares. You buy them because you want to use them, let someone else take care of them, and have short term rental on them to cover as much of your costs as possible. If you rely totally on a third party (either a property manager or the resort management) to run your condo, then I am not aware of ANY vacation condos that generate enough net rental income to cover the cost of HOA fees, taxes, insurance, and repairs.
The fact is that condo resorts compete directly with Disney and suite hotels and that is a tough game to win. The game has gotten even harder. Disney's newest resort, Art of Animation, which is now open, has increased Disney's supply of family suites from 200 to 1,400. In order to attract vacationers, vacation condo resorts have to offer low rates and pay very high commissions to the companies booking them. Owners who rely on others for bookings will only net $20 to $30 a night and occupancy less than 100% results in negative cash flow. If any finance is needed to buy the condo, then they are certain to have negative cash flow every month.
There are 10's of thousand's of people out there with $60,000 to $100,000 to spend and they all see these great prices on furnished vacation condos. What is not seen is the $6,000 to $10,000 in annual running costs. Netting $20 to $30 a night will not cover that. An owner really needs to be able to net $50 to $60 a night. The only way to do that is to take control of the bookings via a site like or Vacationers will pay $80 to $120 a night for a well located condo in a resort with lots of facilities and 200 nights a year is a very achievable number. The secret to covering costs is to keep as much of the rent as possible.
So, if you are looking for a vacation condo as an investment that at least covers your costs, then you must approach it as a business and be able to do bookings. If you are not willing or able to devote the time needed for bookings, then your property or resort manager will only cover some of your costs (and the honest ones will tell you that). I am happy to help clients with either goal, but it is very important to understand upfront that if you are not involved in bookings, you will not cover your costs.

Let me add a post script. Here is the VRBO site of one of my buyers who followed my advice. This is what you need to do to succeed. They have done so well that they actually bought two more vacation properties.
Flag Sat Jan 10, 2015
Samantha, Home Buyer, Toronto, OH
Thu Aug 22, 2013
I am not looking for a company to rent our home, I am seeking alternative ways I can market the home myself. Thank you Mark & Melissa for your suggestions.
0 votes
Rachael Lody, , Orlando, FL
Thu Aug 22, 2013
Hi Samantha,

Congratulations on your new townhome! I am a specialist in the short-term rental market near Disney and am very familiar with what your goals are. Please feel free to contact me so I may provide you with some optimum suggestions.

Rachael Lody
Loveland Properties
0 votes
Wayne Scott, , Orlando, FL
Tue Aug 20, 2013
I will get it rented. On the road showing properties.

please call me 617 413 1922
0 votes
Wayne Scott, , Orlando, FL
Tue Aug 20, 2013
I am on the road now showing properties.
contact me with more :
Wayne J. Scott, Broker Florida/Ma 1997, Const. Sup
617 413 1922

Satisfaction #1
Ask about buyers rebates
0 votes
Melissa Gera…, Agent, Tonawanda, NY
Tue Aug 20, 2013 is another good site to look into. You may also want to advertise on Craigslist. I also suggest you put together a simple website for the property. has packages that are great for even the most novice of website builders.
0 votes
Mark LeMenag…, Agent, Lake Nona Orlando, FL
Tue Aug 20, 2013
Professional pictures are a must if you want your property to stand out.
0 votes
Velita Rolle…, Agent, Orlando, FL
Tue Aug 20, 2013
My Company specializes in short term rentals. Email me with your specifics and I will send you more information.
0 votes
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