Are you buying or selling? The following discusses points related to selling.
When you interview prospective agents, discuss and gain an understanding of who will play what role in marketing and promotion of your property.
In some real estate business models, the agent is paid the lionâ€™s share, or even all of the commission on their side of a transaction. The agent may pay a desk rental, small transaction or franchise fee to the broker. In this business model, even if it is a big name brokerage, the agent will be the person who is responsible for signs, lockboxes, advertising, brochures, mailings, etc. In this case, even if it is a big brokerage, you have a higher reliance upon the agent for delivery of services as compared to other business models. Some agents in this type of brokerage arrangement maintain assistants, work in teams, and others are function as a well run one person army personally and individually handling all details. You can gain terrific results from working with an experienced and dedicated agent who works for a brokerage operating this type of business model.
In contrast, other agents work in business arrangements where their split of commission is divided with the brokerage firm. In exchange for a slice of that commission, the company takes on a more hands-on role in the support role of what happens in the marketing and promotion of the property. The company may order all printing, mailing, advertising, provide signage, promotional tools, etc. You will find both big name brokerage firms, as well as independents who function under this business model. You can gain terrific results from working with an experienced and dedicated agent who works in this type of business model.
When interviewing prospective agents, gain an understanding of who will play what role and who will carry which responsibilities in the representation of your property. Evaluate your confidence in the ability for each to deliver.
You can achieve your best results from a hard working, knowledgeable, committed agent. Such agents will align themselves in the business model that personally provides the best platform for them to service their clients. Different eagles soar in different skies.
Deborah Madey - Broker
Peninsula Realty Group, Inc.