Each Realtor will market your home differently depending on their own market strategy. When you list your home with an agent, they will do their marketing of your home at their own expense. That is why it is critical to search for, and ultimately hire, the real estate agent that you feel will best promote your home (the more they spend on advertising, the more exposure your home will have in the marketplace). In line with that same frame of thought, if you do an internet search for real estate or for a real estate agent in your local market, the agent that consistently shows up at the top of the results is more than likely the agent you want to hire. Not only do they understand how to market your home in today's high-tech marketplace, but they also understand the value of advertising. Also, going with an agent that is part of a well-known large real estate brokerage firm in your area will help substantially. Utilize the benefit of a powerful brokerage firm working for you.
I wish you the best in your efforts to sell your home and offer my ear to any help in any way I can.