The best way that I've found to track the use of my company's website it to set up an account through Google Analytics. It's a free service and allows you to see which areas of the site people are using, where the users are located, how much time they are spending, when they are on the site and much more. Just go to Google.com and click "sign in" near the top right. You'll be asked to set up an account, then you can put in the information about your site. They recently added a benchmarking feature that allows you to see how your site is doing in relation to other similar sites. With this information in hand, you can drop areas that are not being used, add new features, and change your site to drive users toward those areas you'd like them to use. Best of luck!
Broker / Owner