Good morning Kturner,
While I'm not a real estate agent, I've been involved in this wonderful industry as a Mortgage Banker for 23 years, so I hope I can offer some useful advice. Also, I sold my own home for full price in 48 hours some years ago, so that might prove useful for you, too.
I think you should focus on three key areas:
1. Pricing: research on your own using Trulia.com what a potential market price for your home should be. Visit some open houses in your community today and tomorrow. Look at as many houses as possible. You want to see what your "competitors" homes offer in terms of: Price, condition/amenities, Location. Once you've completed your personal market research it's time for step 2...
2. Hiring: locate a FULL-TIME and EXPERIENCED Real estate salesperson in your community. Don't go by the Agent(s) who has the most "signs" on the lawns. Rather, get some referrals and begin the interview process. You'll want to meet in person with several of these agents before you make your "hiring" decision---that's when you'll sign the Listing Contract. Because you've done your market research, you'll quickly determine which agents are on the mark with regards to pricing your home. PRICING IS WHAT IT'S ALL ABOUT. Homes that don't sell fail MOSTLY because of poor pricing strategies. Often those pricing strategies are created in the initial interview with the Real estate salesperson on the listing presentation. Don't be fooled by glitzy presentation materials, charts, graphs and name-brand companies. Know your market price and be impressed instead by the professionalism of the agent. (FYI: I'd be happy to refer a most excellent agent. Contact me through my Trulia profile if you'd like that referral)
3. Presentation: I don't believe in the ridiculous concept of "staging" a home. But I do believe a home should be clean, free of clutter and "clear for showing" meaning a prospective Buyer should be able to walk through your home unimpeded by you, your furniture, your pets, your comic book collection. Provide easy access to real estate agents: scheduling appointments for showings shouldn't be as difficult as climbing Everest. And when there's an appointment for a showing, LEAVE the house (if only to stand outside or hop in your car and drive around the block). Buyers want to talk about your home without offending you, so get out of their way. I gave this advice to a friend of a client last year. She'd been trying to sell the home for months. She took this advice to heart and the home had several good Offers---and was SOLD---within a few weeks.
I hope that helps you!
PowerHouse Solutions, Inc.
185 Great Neck Rd, Suite 240
Great Neck NY 11021
Licensed Mortgage Banker â€“ NYS Dept. of Financial Services
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