I don't know about "insight," but I've got some ideas.
Remember "Night Court?" Harry Anderson was a magician turned actor - he played the judge, but in interviews he often spoke about the magic business and said something to the effect of: the easiest people to fool were those most afraid of being fooled.
Extrapolate that to real estate, and the people who are most afraid of being fooled are conned by those on the Internet who promise that all they ever need to know, about anything in general, but specifically about real estate, can be reduced to the information that "we" just happen to provide. And you can all talk it out in the blogs we provide, too.
Convinced that all of their time "researching" is worth half, or more, of a buyer's agent commission, they go forth, armed with faulty knowledge and the same lack of experience that they had before, only mistakenly confident about it.
"A little knowledge is a dangerous thing" is a time-tested truism, and we're seeing it play out again in residential real estate, as people who should know better are relying on "the cloud" to look out for their better interests.