All the Best,
Century 21 Tenace
IMO, more isn't necessarily better. The best approach to take with photographs is to try to accurately represent the property for potential customers. Once you begin displaying second and third representations of the same quality you could be defeating the purpose ald losing your customer's attention.
It's not the number of pictures that should be the concern, its their quality and how well the property is represented.
The question is, "Can there be too much of a good thing?" Too much turkey? Too much of Aunt Minnie? Too much sun? How many Peanut Buster Parfaits equal too much? Can one run too much? Talk too much? Ask too many questions? Too verbose with responses?
Each image should create a desire to see more very much like good writing. The image count MUST END before the desire if fully satisfied.
Tell me, in a 8 room home, what can you possibly take a picture of to fill all 25 Realtor.com slots? Enough with the galley kitchen already! Do i really need to see the storage space above the garage? The water heater? Another view from the 3rd BR window? Of course all the images of the corners of bedroom are visionary to say the least.
Good images are essential. Lots of pictures do more harm than good. If there is a real buyer looking at those picts, they will know what to do. Agents have been sold and are willing to pay for, nonsense. It's a borderline compulsive disorder among agents. More is not better. Better is Better.
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
We have let the medium control the message, and we are now catering to the stay-at-home browser/shopper who is looking for reasons to dismiss a property rather than to examine it in person.
I think real estate brokers should be looking to give actual buyers good reasons to come out and examine a property in person, and I think that the more pictures we show them, the more reasons we give them to stay at home.
Daily I am stunned by the pitiful photos I see in MLS listings. As Tim mentioned - there are plenty of photos of corners of room - simply two bare walls meeting - or of toilets (and with covers up - ugh!) - it's bizarre. I would also add that photos that primarily show the furniture are pointless as well - you're not buying that bed. Yesterday I saw a photo of a kitchen with a shovel leaning up against the counter - and it hasn't snowed here yet! What on earth were they shoveling in the kitchen??!!
Pictures can do 2 things - Help or Hurt. Would you take a picture of the mold on the ceiling in the bathroom? You need to add enough pictures to make a buyer interested to come and see more - NOT too many so the buyer dismisses it as one they do not want to see because of something they see in a picture. 10 might be right for one house and 30 might be right for another. A good experienced Realtor is going to know which is best.
I think that the pictures should tell the truth in the best light. I hate when I see redundant pictures - don't repeat pictures or appear to avoid things. I have seem listing where all I see are pictures of the view and I can't help but think "it must be a tear down". When I see photos that make me feel I am doing walkthrough and there are lots of pictures that are unique from one another it draws me in and makes me feel I know what to expect.
Pictures should reflect as much about a property as possible. They should be sharp, color correct, clean, uncluttered shots and unique from one another showing the property in it's best form and highlight any special features at the beginning. The most intriguing and "pretty" shot should be first. A lot of pics are great as long as they serve a purpose and don't feel cumbersome.
The absence of photos conjures up a negative impression and rather than building curiousity, I think overall it detracts and pushes buyers away, assuming the worst.
Mack makes a good point -and the explosion of photos and online info may well feed into the "shop from home" online buying behavior - but for better or worse, I think that is where the world is today.
21 is not too many. Put in as many photos as the site allows....assuming they are of good quality and overall flattering to the property.
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Pictures are VERY important. Most buyers begin their search for a home on the Internet. The more pictures, the better. 21 is not too many. If you are allowed to post more, do it.