The best way for you to sell your home is to do what a full-service RealtorÂ® would do:
1. Visit similar properties currently for sale to gauge how yours compares.
2. Compile an accurate Comparative Market Analysis to correctly position your home on the market. Get a professional appraisal to confirm whether or not your expectations are realistic if the CMA is "disappointing".
3. Prepare an estimated costs worksheet. Know what your approximate "net" will be after closing costs.
4. De-clutter and/or stage (if appropriate) and deep-clean the property.
5. Insure that there's good curb-appeal. Buyers get a "feel" for the property the minute they drive up.
6. Get at least 24 professional photos taken and produce a video. Buyers are more drawn to properties that have good visual representation online; more than 85% of Buyers start shopping online.
7. Erect a sturdy "For Sale" sign equipped with "Property Information Sheets/Brochures" (if allowed).
8. Hold an Open House event for Realtors and the public. Your neighbors probably know someone
who would be interested in moving into the neighborhood. Send out over-size postcards to homeowners in a one-mile radius to "announce" the sale. (A RealtorÂ® would also inform his/her sphere, increasing visibility. He/she would also insure that the property appears on a multitude of Real Estate websites.) And make sure you have plenty of color brochures and information sheets telling potential Buyers about all the upgrades & other positive aspects of the home & neighborhood. (Buyers can't buy it if they can't find it!)
9. If you're trying to "save money" by listing it yourself, make clear that you're willing to work with/ compensate a RealtorÂ® who brings a qualified Buyer to contract. Offer realistic compensation to a Selling Agent: not only do they work very hard to bring a Buyer to contract on your property, they manage the Buyer's expectations through scheduling a professional home inspection and making sure the Buyer abides by the terms of/remains in contract. A smooth closing without surprises is very valuable to you, Mr.Dunkle.
10. Understand thoroughly the obligations of both Buyer and Seller according to the Contract. (As the Seller you have the ability to request the Buyer make their offer on a specific type of contract.)
11. Insure easy (yet secure) access to the property. Crate or remove animals (if appropriate), turn on lights, open shades/curtains and make yourself scarce unless you need to be there because you're trying to sell the home without the assistance of a RealtorÂ®. If you have to be there, don't follow the Buyers around the house; remember you have brochures/info sheets that they can read as they tour your home.
12. If you're not using a RealtorÂ® make sure you have a way to solicit feedback from showings. It's very valuable information you can use to make sure your home is being presented in the very best light.
13. Monitor your competition. Knowing what listings sold (and at what price), what new listings have entered the market, and what listings have expired will help insure your listing doesn't become stale. Sellers don't want Buyers to come to the house thinking "what's wrong with this place" or "the Seller might consider my low-ball offer" because it's been for sale for so long.
14. Know the difference between a Lender's pre-qualification letter and a pre-approval letter. Know which is more reliable & who the reliable Lenders are. Be prepared to negotiate with a Buyer (if they aren't offering full-price) and don't take things personally. It's a business transaction. Cool heads prevail and knowing what to expect goes a long way in arriving at a "meeting of the minds".
15. Congratulations! Come to closing with a reputable, reliable Title Company (that you've already interviewed) that communicates clearly and often with both you the Buyer.
If that seems like a lot, it is. That's why using a professional, full-service RealtorÂ® brings Sellers higher sales prices, goes a long way in insuring a smooth, uneventful process under contract... and a clean, hassle-free closing.
Whether you're going to try to sell it on your own or would like to use the valuable services of a RealtorÂ®... feel free to call on me any time. Thanks for posting a great question!
The Premier Property Group
495 Grand Blvd., Suite 201J
Miramar Beach, FL 32550