Home Buying in San Diego>Question Details

Janet McCart…, Real Estate Pro in San Diego, CA

How can we help online buyers connect with a Realtor sooner, so that they don't miss a great deal?

Asked by Janet McCarthy, San Diego, CA Mon Mar 26, 2012

Buyers usually shop online for months, find the perfect house and then they call a Realtor only to discover that the house is no longer available.

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Also, people think they're seeing up to date information online until they do reach out to a Realtor and find out it's not the case. Then, they're more willing to accept help and deal with us directly. And, even then, sometimes it's just a lot of long property lists through email in the beginning, which we check out, and tell them which one or two is actually on the market. THEN they believe us!
1 vote Thank Flag Link Mon Mar 26, 2012
Buyers go at their own pace, not sure "we" can help them connect any quicker with a Realtor.
0 votes Thank Flag Link Mon Mar 26, 2012
As has been mentioned many of the syndicators do not have up to date information on the homes. People see a foreclosure at $250,000 and don't realize that is not the whole story. There are homes that have been put into pending or contingent and still show up on many sites.
The best way is to try to convince them to meet with an agent, get pre-approved and then start searching either with the agent or on the agent's website which should be up to date. I am sure you have seen many repeat buyers asking questions about homes that are off the market. This must frustrate them. If they were working with a live agent, their frustration level would be much lower.
You can't help someone if they won't communicate with you.
0 votes Thank Flag Link Mon Mar 26, 2012
If we as REALTORS who contribute online continue to educate buyers about the reality of syndicated sites, the current market etc... they will eventually turn the corner. Some buyers are just going to have to get burned in order to "get it". Most online buyers enjoy searching online - if you can help them realize that an MLS gateway search personalized by you is more productive and saves them time -that is a step forward to building a relationship with them. You can't push a rope.

Kind Regards,

Marcie Sands, REALTOR
Simply The Best Real Estate Co., Inc.
0 votes Thank Flag Link Mon Mar 26, 2012
The only online way is to get the best deals is to connect with a Realtor. I find out about good listings before they hit the market through my office and other associates I have had transactions with. Sorry those online sites are usually not updated throughout the day and sometimes not even daily. If you are a serious buyer, you will commit yourself to a real estate professional and go through the hoops it takes to own a home in today's market. This includes meeting face to face, getting pre-approval with a local bank, and working with one agent and one agent only, provided you are getting the service you want. This agent hopefully is aggressive in locating you a home through their sphere, walking neighborhoods and watching the MLS for new listings that may fit your needs. Good luck!
0 votes Thank Flag Link Mon Mar 26, 2012
Hi Janet,
I think there are two problems here. First is that buyers need to make an active move to actually meet and interview agents who they meet. It doesn't matter how they get an agent's name or number; online, at open houses or various means of advertising. If the buyer makes some attempt to let an agent know they are there and actively looking (not hidden behind pseudonyms on various web portals), then an agent knows they are probably more serious.

The second issue is that the online syndicators (yes even Trulia is lumped in here by me...), don't immediately update the true status of properties once it has sold or has been removed from the marketplace. The consumers out there have to get burned a few times before they learn to not trust all the "data" from the syndicators.
If a buyer is lurking out there and finds an unavailable property, they are missing the boat and it's their fault. They need to become active with a live agent who will guide them through the process and find them a home that is truly available and fits their needs.

I tell it like it is...

Mary Lawer
Realty Executives Advantage
0 votes Thank Flag Link Mon Mar 26, 2012
I think it is one of those"you can't help a person until they will allow themselves to be helped" type situations combined with 75%+ of real estate agents are more salesy than people are ready for at that time in an effort to be the that realtor your question alludes to.

As much as we hate to admit it, buying a home has many similarities to buying a car and part of consumer's car buying process is going to the showrooms and just poking around. They don't want to be pushed by a hard selling sales person.

Shopping online allows them to "go to the showroom" without having to put up with someone they aren't comfortable with talking at them.

In the end, the answer to your question is about us developing relationships with people and being their go to person for real estate related questions and issues when they are not in the market, so that when they do decide to buy you are who they call or refer their friends to.

CA DRE 01775528
0 votes Thank Flag Link Mon Mar 26, 2012
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