The good news is that now is a great time to buy from builders. See, the housing market, as you know is down. It is down for builders and regular sellers as well. The difference is that the builder reports to wall street and needs to make their stated sales plan. As a result, they are typically more responsive to the depressed market than a seller would be. A regular seller doesn't have the deep pockets that the builder has.
Additionally, the builder can take various actions to keep his costs down. For example, they may change what is included in the sales price, they may reduce what the incentive for the month would be, they can talk to the developer to reduce the costs of the land, they can talk to the vendors for a reduction in trade, etc. A regular seller doesn't have these options at their disposal.
Now is a great time to buy new construction. In my opinion, it is a better time to buy new construction than a resale.
I worked for a local builder for 13 years and understand the strategies of the builders.
Please let me know how I can help. Diane