The trouble with GREEN SPEAK.
Ed, you are right, there is a lot of talk about going green, saving the planet and doing the right thing. Nice idea but I really don't care. Show me the money!
As I have called on FLA green builders and green community planners they are all engaged in green speak so they can entertain like minded green speakers. What I want are real numbers that support the suggested additonal value these homes possess so these values can be coveyed to a home buyer in terms that make a tangible difference in their lives....how much money will I save! FLA Green speak experts, in my opinion, use evasive treminolog to keep the consumer from obtaining the data they need or they are building a legal defense.
Here is what the consumer needs!
How much will this home save me monthly? Find a way to answer this question even if you need to ask prequailifying questions such as what do you live in today and what does this cost you monthly, how many in your family, get some lifestyle stuff. PUT A "GREEN SAVINGS" CALCULATOR ON YOUR WEB SITE!
I can calculate the utility cost of a typical 1970 home with 1500 SF. and adjust for the saving with double pane windows, and R35 ceiling insulation, wall insulation, thermal doors and awnings, and the appliances. I can even provide a real value based on home location and resident lifestyle. Don't get carried away with the exceptions, this is an example.
However, the FLA greeners I talk with here provide non-comparable information.
If you want my support in promoting the value of greeen homes....give me the data! Perhaps the truth is the data indicates a 35 year payback, and a 10 year life expectancy. I don't believe this is true, but when the needed data is obscured, the wise skeptic must assume the hidden to be true.
Give the folks who are working with home buyers and sellers the data they need. We are more than capable of showcasing these benefits and the tangible value they represent. Again, the ONLY information I am interested in is, what's the cost, when is the break even, what's the life expectancy! Simple questions that when not answered leaves the consumer with no alternative but to take the same position as the banks at this time...NO VALUE!