Here are the details from Goodyear's official site. Another name may be familiar if you know the West Valley and Phoenix area - Paul Litchfield. The same Litchfield as in Litchfield Park, just northeast of Goodyear.
"The Goodyear of today exists because of the cotton of yesteryear. It was part of the 16,000 acres purchased in 1917 for the Goodyear Tire and Rubber Company by junior executive Paul Litchfield. Cotton used to make rubber tires for airplanes in World War I was in short supply because foreign sources were in war torn countries or disease ridden."