That is the basics that everybody does. However, how it's done makes a big difference. Almost all home sales start with an internet search. So your home has to look great online. Staging tips before listing, professional photography, virtual tours, accurate description, etc all lead to more activity when presented online.
There is a lot of agent to agent info that gets passed along behind the scenes too. We do lots of word of mouth marketing. If we bump into an old friend that lives in a neighbohood where we have a listing, we tell them to tell their friends about our listing. We also have a lot of agent to agent conversation. Each agent has buyers looking for different areas and features.
Lastly, we do open houses with craigslist marketing, posts on our Facebook Page, a blog, Twitter, and any social network marketing we can.