I am a real estate broker, but I am also a consumer like every other Joe, so I will respond like a consumer.
If I find any company /person on the internet, (or through a referral) this is what I want when I do business with them:
(1) When I hire anyone to do any job I want them working in my best interest, doing their best, and not just working for the money. And, if I do negotiate for a great deal, I still want the best service possible, no matter what.
(2) I want them to listen. I want them to understand, and of course, I want them to do what they say they are going to do, and not give me excuses. (Call me before I call you)
(3) Don't act like god's gift to your profession, or give me BS. Share the knowledge, & treat me with respect. (If you think I was smart for hiring you, then you better treat me right, or I will take my business elsewhere)
When any professional for any service does those things (there is more on my list), we get along just fine.