My reaction as an investor:
Yes, your site is ugly. The lime green, the "King of the Jungle" line (which explains the palm trees...I did get that), general lack of visual appeal. OK, all that can be fixed.
However, I disagree with many of the other comments here. Many real estate investors would be very interested in what you're offering. I'm in the Washington, D.C., area, and even most "investor friendly" Realtors don't do anything more than send out daily listings of MLS (here it's MRIS) properties. I'm very impressed by the service you say you offer and the guarantee.
One of the comments below said, in part: "So whereâ€™s the â€œHigh-Equityâ€ homes and why is that so good? You trying owner financing, big cash back deals? Think they come off their price more than others? You donâ€™t really explain this. And whatâ€™s with the â€œKing of the Real Estate Jungleâ€? Stuff? Did you actually design this yourself or did you PAY someone to do this? And whatâ€™s so great about a â€œdeal of the dayâ€ which is â€œFree so you can see for yourself how good we are at what we do!â€? What do I have to pay to get listings I can get free everywhere else? WHAT DO YOU DO! "
Well, my reaction as an investor is: None of these is a problem. I know what high equity homes are, and as an investor I know why that's good. And I know that motivated sellers will come off their prices. Doesn't help if they're upside down, but if they've got a lot of equity, great. And why would I pay to get what others can get for free? Because, reading your site and seeing what other Realtors offer, I understand that you're offering a value-added service.
Now, the ordinary consumer wouldn't understand this, and the comments above would be totally valid. But that would appeal to real investors.
And that raises an interesting question: Who were the visitors to your Web site. If they were just ordinary buyers, or ordinary buyers who call themselves "investors," no, your site won't work. I suspect very few real investors were finding your site. And that means, in addition to cleaning up your site and making it more professional, you have to use it as part of an entire marketing approach to investors. Join one or more of your local real estate investor clubs. I've put a link below that'll take you to a listing of them. Consider even becoming a sponsor with one or more. Build a buyer's list of investors.
It's said that, in direct mail, the list is the most important component, even ahead of the offer or the method of presentation of the offer. I suspect that your weakness is that you weren't getting sufficient hits from the people who are your target market.
Hope that helps.