Perception is everything. If the population as a whole continue to buy into the press & media's tendancy of painting a picture of nothing but doom and gloom, pretty soon everyone begins to believe it, buyers & sellers start riding the fence, and markets & economies respond accordingly. I am not suggesting that there are not challenges in today's real estate market and I know that some have been adversely affected more than others. However, change is inevitable but how we react and respond to it makes all the difference. I believe that we, as agents and Realtors, can & need to do a better job educating our clients, family members, friends and co-workers of the market trends, guard ourselves from focusing on and just talking about the negative aspects, and look for opportunities and creative ways to best serve our clients. Most importantly, let us not loose sight of the professional skill of "selling." After all, isn't that what experienced and talented salespeople in any given industry do?