Hi Nichole, you have to be consistent in your marketing. You can't just send out a few pieces. You must have a bull-dog mentality in any small business. Real estate on several levels is competitive. You have to send postcards, followup w/emails, personal phone calls, ask for referrals from existing customers, send feedback cards so your clients can tell you the good & bad, network at local chamber meetings, drive by realtor offices, attend formal training classes at your local MLS and let other realtors know about your services, market your business online and off. You have to stay on it to succeed in any industry; real estate is a ball of a different sort because there are so many fish out there and you won't be the only one. Have you come up with a USP - "unique selling proposition" - for your business? If so, are you touting that to your potential customers? You have to have something different about your business & sell that to the hilt. For example, in our business, I am a realtor, investor, landlord & owner of a foreclosure cleanup business, which means I have seen ALL sides of a transaction. I don't hesitate to let my clients know I understand their job on all levels. You will do fine!
Cassandra Black, CEO, Foreclosure Cleanup, LLC