I agree with what has been written so far............Diversity of products is huge with me. As I have never had 2 buyers the same. Not only do I want to know that you deliver great customer service and will treat my $100,000.00 client as a million dollar client. I want to know how you handle mistakes. Do you step up to the plate???? I had a situation with a lender who got a pre-approval for a loan for one of my clients, however after going through underwriting it was denied. The lender walked the file over to someone who could do the loan..............we did not miss a beat!