People buy on emotion! I LOVE this house, we have to have it.
Emotions drive the reasons...
-Hopes of one day owning.
-Annoyance with renting.
-Jealousy of friends who own nice houses.
They buy with emotion and then justify the purchase logically. Taxes, stability, equity, pride, appreciation.
If you can hit on emotion then you create a great buying atmosphere. Think about it, why do people stage houses? It get the emotions rolling baby!