We represented a seller who was attempting to flip a property. At first visual inspection, the property showed nicely and was staged. The flippers made some nice choices in their renovations.
After the renovation and staging were complete, a few items were noted that needed attention: a door didn't open and close properly, a banister was missing, water accumulated in the garage, and a water stain appeared on the ceiling. Staging could not compensate for the oversights.
Buyers toured the property and noted the items mentioned above. 2 sets of the same buyers toured the property a second time, at least 4 weeks later. Both sets of buyers were very concerned that the issues had been left unattended. The staging actually worked to a disadvantage here. It gave off the impression that cosmetic show was important, and property condition was less important. Despite repeated outreaches to the seller, the feedback was 'yes, we are going to get to that.'
Staging can help sell a property, but it can actually seem like a cover-up for flaws. In a perfect world, the property is in great condition, it is priced right, it is staged and sellers are flexible about showing appointments. From the 4 choices listed in the prior sentence, staging, although important would be ranked last on the list. Again, I am not discounting staging, only emphasizing that today's buyers are educated and look for the basics.
Staging might help bring in buyers from internet searches. If the property makes a postivie impression, the seller might achieve more showings.
If two properties are of equal condition and the same price, the staged property will move forward and stand out. It gains the advantage.