I'm very familiar with it. It's not a scheme or a pyramid, but it's definitely not for everybody. In my honest opinion, if you're able to make what is pitched at the seminar work for you... you could have done it on your own anyways with minimal guidance.
Lots of hype and excitement, but it's geared towards those "looking for the answer" and have a few thousand to drop. There is merit to what is taught, but what isn't made clear is the type of students the material is meant for. If you are a student that isn't self motivated, self driven, has a poor credit score, has less than 25K in the bank you are in the majority of students that are going to fail.
Using other peoples money is the same thing as using a credit line or a taking out a loan, or using something for leverage. It's money you have to pay back, but where did you get if from? Other people.