I live in Braemar next to Dunbarton a great place to live and own, this location as many others in the county required specialized target marketing. Defining your target audience will help you save time and money on marketing. By focusing up front on who it is you want to reach, your marketing can be more relevant to your target audience and more cost effective for you. Cluster prospective buyers into several target audience groups not just by age. Make sure that each target audience you identify can be reached cost-effectively by more than one type of mass media.
EX: Groups - Walkers, swimmers, golfers, etc