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Agent2Agent in Bensonhurst : Real Estate Advice

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Activity 2
Mon Feb 13, 2012
Alen Moshkovich answered:
Nataliya,

You asked for advice on Open House help in your previous post, because I'm sure you want to do a great job for your seller.

I'd like to ask you a question in return. I emailed you privately to your original post with specific comments which would only benefit your listing and it's overall appeal. I noticed that not a single suggestion was taken into consideration. So I'm curious as to what your definition or idea is of marketing a listing, making it presentable to attract more buyers and brokers to show your excluisve?

Regards,
~Alen
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Thu Feb 9, 2012
Denise Lones answered:
Preparation is the key to successful open houses. I actually have created two separate products to help agents be successful at open houses: an open house lead generation program and an open house "toolkit", because I know how overwhelmed agents get by the preparation required for a really amazing open house. You need to think about open houses in three phases - before, during, and after. The before phase is where all your prep occurs -- invitations (including targeted invitations), development of collateral above and beyond typical house flyers, and becoming an expert on the community are all required pieces of open house preparation. ... more
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