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Agent2Agent in Arlington : Real Estate Advice

  • All65
  • Local Info8
  • Home Buying10
  • Home Selling5
  • Market Conditions1

Activity 4
Tue Aug 3, 2010
Jonathan Bowen answered:
No, but I'm thinking about using them in the near future.
0 votes 12 answers Share Flag
Tue Aug 3, 2010
Ken Lambert answered:
I would say in general, on average, a really good district might increase by 5% vs an average district.
On the flip side, I'd say a "bad" district vs an average school could have a worse effect, maybe as much as 10%.

Just my opinion- no real hard data to give you.
Ken L.
... more
0 votes 2 answers Share Flag
Sun Jul 25, 2010
Tom and Joanne Team answered:

I use a basic rls2000 website which I have jazzed up myself. We do get hits on our website, but mostly because we have made it visible to the home buying and selling community. You can not expect the site to gain a presence on it's own, but through blogging and social media we have been able to generate business. We would attribute about 20% of our GCI from our personal website. If you would like to discuss further, please feel free to contact me. Best ... more
1 vote 9 answers Share Flag
Wed Apr 28, 2010
Nashua Video Tours answered:
Video is THE best way to elevate your brand above your competition. It absolutely helps sell properties, but it also helps sell the AGENT. It puts you on an entirely different playing field than your competitors in the eyes of your sellers.

When I start working with an agent in a particular market, their competitors ALWAYS call me within a matter of weeks. Why? Because they KNOW they need to up their game to get listings if their chief competitor is using video in their marketing.

95% of agents to NOT use video, even though many (for some reason) think they do. (zooming still photos are NOT videos), so it gives you a distinct advantage over other agents. Sellers can tell the difference even though many Realtors can't!

On property tours, it gives buyers an idea of what the house ACTUALLY looks like, not just the pretty shots someone staged to take a still photo. It's as close to actually being in the house as you can get. Plus, you can shoot the neighborhood, nearby amenities, etc. - selling the town and lifestyle as well. Sometimes even the homeowner will narrate the video, which gives a nice touch and helps sell the 'sizzle' and the 'lifestyle', as opposed to just selling features and amenities.

Community tours give buyers a great idea of what a community looks like... the neighborhoods, the people, the businesses, the lifestyle.... interview some business owners, some residents.... show some of the community events, etc. It can also show off YOUR knowledge of the community and the area!

Video creates a "connection" that text and still photos can not. And customers want to do business with people they know, like and trust - video goes a long way in establishing that before you even meet!

Forrester Research recently did a study that shows that a video is 50 times more likely than a text page on the same topic to appear on the first page of Google search results. Google LOVES video.

If you want to see a few things that Realtors say about video:

I can tell you that I work with the same agents over and over and over and over again. Many do ALL of their listings on video, the rest do many of their listings. I just did a 2 bedroom condo in Chelmsford MA last week - it doesn't have to be high end to benefit from video.

It doesn't take very long to see the direct benefits of marketing with video.
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