Jan, I look forward to your call. You'll be glad you did.
Phyllis, it is those with vision like yourself that value based marketing is ideally suited. The genesis of value based marketing is research. As Ron states, develop or find the story of the home, know your potential buyer and write to them. What attributes of this home are most appealing to the potential buyer..etc.
I previously had a 1br/2ba listing in a 5 -6 bedroom estate community. This would have been an unsellable home but research revealed the history of the owner who was also the designer. This home's value increased by 300% and was marketed with the following appeal, "Are you qualified to be a guardian of history?"
ReMax Realtec Group
Palm Harbor, FL