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Asked by Mary Beth Hurtado, Bryn Mawr, PA Tue May 7, 2013

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Answers

7
Suz A, Agent, Longmont, CO
Tue May 7, 2013
Hi Mary Beth!

I like both. There is one caveat for having prospective clients friending you on Facebook. It is not always a good idea.

It depends a good deal on how you use your page. If you share a lot of information and play Farmville and Mafia Wars, stop doing that. These guys are making that database available to others. And trust me, it's very easy to farm out that information. Branchout is another. I quit Branchout.

Isn't that what other agents do? Yes! But, remember it is a give and take. It's just as likely their clients could find my business more attractive. There are a few agents locally I keep in touch with and share thoughts and rumors.

There are more than a few Denver agents that I friend. They bring business as well as they take. Generally, people like to work with local agents. They should also know there is a world of difference between Boulder and Longmont and Denver and Longmont. I've sold houses doing business with agents all over the region. So, I'm obviously not terribly concerned that agents snatch up people I have friended.

Agents from other states don't send a lot of business my way. I have lived here most of my life but I like to visit other states. You never know agents in San Diego, Los Angeles, San Francisco and Phoenix, I might have you show me a house one day. I just got back from Ireland. It was fun visiting the local REMAX there. Great trip.

Just remember who your audience is, that's the short version.

Best regards,
Suz
1 vote
Victoria Rom…, Agent, Clifton Park, NY
Thu May 9, 2013
I personally don't understand when other agents ask me to like their page unless I actually have a personal or professional relationship with them. Not only am I not usually getting business from agents (although I understand the possibility for referrals as well) but if I don't know the agent, I don't necessarily want to put my name behind recommending them. That doesn't mean they AREN'T a great agent, it just means that I don't know if they are and I wouldn't stake my reputation on appearing to recommend them. I think that a Facebook "like" gives that impression.
0 votes
Christopher…, Agent, Tarrytown, NY
Thu May 9, 2013
They should focus in anybody that can give them or turn into a lead. Keep in mind that agents are possible referrals! Many times you find people almost begging others to like their page, this is a great way to get the opposite. The best way to get people to find and like you is by being yourself. Provide useful information to people and let them take it further.

Christopher Pagli
Licensed Associate Broker
Accredited Buyer Representative
914.406.9023
0 votes
Judi Monday,…, Agent, Green Valley, AZ
Thu May 9, 2013
There's a lot to be said for a strong network of referrals so I think it is worthwhile to cultivate both clients and a referral base.
0 votes
Jenet Levy, Agent, New York, NY
Wed May 8, 2013
I agree with you, Mary Beth, however, I do think cultivating relationships all over the place is a good thing. You never know where your next referral is coming from and a remote agent who thinks highly may just choose you for a referral to your area.
0 votes
Brian Talley, Agent, Austin, TX
Wed May 8, 2013
A lot of agents think that Facebook likes and Twitter followers equate to better rankings and more leads. The fact is that it's simply not true.

Social media is only as effective as you make it. If you're not using it to cultivate relationships with prospective clients or to get your content reposted by others, then you might as well use your time for something more useful.
0 votes
Scott Miller, Agent, Boca Raton, FL
Tue May 7, 2013
Hi Mary Beth.

Yes, you're right.........real estate is local and it's better to keep it that way. Look for clients to list or sell to and this is what you should concentrate on FB.

As far as other agents are concerned, you can network with them here and on Active Rain if you want. FB is for your biz and clients.

GOOD LUCK.

Scott
0 votes
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