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Asked by Steve Fox, Edmond, OK Wed Jan 2, 2013

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Answers

8
John Souerbry, Agent, Fairfield, CA
Thu Jan 3, 2013
I agree with Scott in Miami Beach, it does seem that location has a big influence on online lead generation. I've seen similar ad campaigns work great in one area and bomb in another.
But I think there are two other major factors that many agents overlook.
1) Target market - my primary target market doesn't use Trulia at all, but my secondary market does. Determine if your target demographics fit the Trulia consumer user profile in your area before you buy advertising, same as you would if you're buying radio or TV time.
2) Get the fish in YOUR boat - Trulia is an ocean full of agents battling for the attention of buyers and sellers. As long as a prospective client is still on the Trulia site, they are flooded with margin ads from your competition. Set up your Trulia profile and contact information to get the prospect off Trulia and on to your site as quickly as possible. Don't put any Trulia, Zillow, REALTOR.com or other branded widgets on your site that might lead your prospects away from it. Get them to your site and keep them there. I'm still amazed at how many agents have badges on their site that say "Click here to view my profile on Trulia" (or Zillow, etc.) rather than having an "Abouts Us" page on their own site. All the content on your site should be resident or framed, never offer links that take prospects from your site.
Your Trulia advertising may be driving more prospects toward you than you know, but if you don't capture those prospects quickly and keep them, you may never know.
2 votes
Marilyn Core, Agent, Barstow, CA
Fri Jan 4, 2013
I advertise with Trulia and Zillow. Sometimes I get a few leads and other times I do not. It's hit and miss. I recently downgraded my package and now it seems as if the leads have dried up. I know I wasn't guanteed a certain amount but I'm not ready to cancel my account at this time. $200 a month does seem a little high.
0 votes
inna ivchenko, Agent, Calabasas, CA
Fri Jan 4, 2013
Yeh, seems a little bit to much for too little....
0 votes
Michael Cheng, Agent, San Jose, CA
Fri Jan 4, 2013
Did Trulia guarantee you a set number of leads? I certainly never heard any promises from them about that. Since there's no promise of performance, there's no way you could be ripped off.
Web Reference:  http://www.archershomes.com
0 votes
Vincent Paige…, Agent, Orlando, FL
Thu Jan 3, 2013
Trulia,

Is lead generation, that's it it is up to us to take it to the next level. I have worked good leads and it paid for itself. It is touch and go, try changing the area...

Just my two cents.... It's hands down better than zillow!
0 votes
Annette Law…, Agent, Palm Harbor, FL
Thu Jan 3, 2013
"What Scott said."

Steve, there are a gazillion lead generation systems and companies looking to separate real estate professionals from their money. For some segment of the real estate professional population each of these plan DO work. They all sell the same basic stuff, as you will or have found out, so the true variable is the agent.
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As Scott eluded to, you must analyze how any lead generation plan works within your business model. The the agent is actually required to WORK THE BUSINESS MODEL and execute the plan.
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Please take a moment to note Scott is not paying for any Trulia services. Many others have elected the same action and engage in the activity that is most beneficial to their business strategy. For most, $200 a month for a rental lead is not the pathway to success.
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Many of those using Truila have assessed how the consumer is using the resources of Truila. Many have accurately discerned the consumer IS NOT BUYING OR SELLING via Trulia. This understanding will allow you to leverage Trulia to position yourself appropriately to meet the expectation of the consumer with interest in Edmond OK. Your 101 marketing course illuminated what that expectation is and why it is important to satisfy this need to allow the consumer to progress to the 'ACTION' step. This step, again is not through Trulia.
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Trulia's business is advertising. We must remember that. Their model works for them but has proven to be less than beneficial for many real estate professionals. It could quite easily be fixed, but it is their business to run.

Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
727.420.4041
http://RealEstateMadeEZ.us
0 votes
Scott Miller, Agent, Boca Raton, FL
Thu Jan 3, 2013
Hi Steve.

I think that success on Trulia has a lot to do with location. I can't figure it out, either. I've read complaints here before, but I've had NOTHING but luck with Trulia, both when I advertised on their lower tiered program, AND when I left and was not paying for ads.

Do you partake in the posting of blogging, answering questions, listings for sale, etc? In other words, are you active here and rank in your area? I also think this makes all the difference. One strategy does not work on Trulia. You need both the activity and possibly one of the monthly plans to create the 'perfect storm' for your biz.

I don't work for Trulia, they don't pay me, but I give credit where it's due. I save the term 'ripped off' when I refer to Realtor.com, but I am sure there are agents there that do very, very well and would tell me the opposite, too.

GOOD LUCK.

Scott Miller
Realty Associates
Boca Raton-Miami Beach, FL

p.s. I just searched for a PRO in Edmond, OK and did not see you come up on the rankings. Edmond does not look as busy as Southeast Florida to me, so I think you would get a HUGE bang out of becoming very active here on the boards, and trying to get your ranking to #1 in your town. Doesn't look like it would take much time or effort. Then try your subscription again.
0 votes
Keith Jean-P…, Agent, East Brunswick, NJ
Wed Jan 2, 2013
Dear Steve:

I have found that Trulia's ad system is not very effective. I worked with them for almost two months and during that period I did not receive ONE inquiry. I was very upset with this and I called my rep and told him that this was a waste of money and I was not going to pay for it any longer and they cancelled my contract early. I believe I had a three month contract that was cancelled after 6 weeks. They tried to get me to stay and told me of different programs they had but I was not hearing it. If these programs were so great, why didn't you sell me them in the first place?!?
0 votes
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