Here is the notice received today. I am wondering about the comment that IMAPP service will be based on an advertising supported business model.??
IMAPP and ARMLSÂ® CEO Bob Bemis
Effective February 23, 2012, ARMLS and IMAPP signed a mutual Letter of Intent to provide all ARMLS Subscribers access to IMAPPâ€™s Tax Service product. Once a formal contract is executed and custom programming is completed, Subscribers will be able to choose either IMAPP or Realist as their tax service inside flexmls. The IMAPP service will be based on an advertising supported business model with IMAPP retaining control of all advertising approvals.
Initially, IMAPP will be available on the Tax tab in flexmls, until custom programming can be completed to allow Subscribers to choose their preferred tax system. ARMLS will provide Subscribers specific details about the integration and timing as they become available.
The execution of the Letter of Intent by both ARMLS and IMAPP fulfills CEO Bob Bemisâ€™ commitment to resolve the IMAPP issue before he reported to his new position in Seattle. With this negotiation now behind him, Bob will be leaving ARMLS early to assume his responsibilities with Zillow. Matthew Consalvo has been named as the interim CEO.