Will real estate listing guides be around 5 years from now?

Asked by Deborah Madey, Brick, NJ Sun Mar 8, 2009

What type of print publications have value for the public or brokers/agents? It is commonly stated that 'print is dead"......is it "dead" or has it shifted? Is there any use for print at all? Who is using print with any success now? What type?

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8
Fred Glick, Agent, Mountain View, CA
Sun Mar 8, 2009
Print, yes dead, very soon. The Kindle or something like it is where you will get newspapers that look like newspapers.

You can get your local paper on your browser but most make it a little difficult to get around so you will buy their paper, but that is not working.

Those not on the net will probably go to radio. Philadelphia and DC have just one news radio station and they will do real well for years to come.

Don't discount radio if you are looking for people that are not net users when the papers go bye-bye.

Question, what we people then use on the bottom of their bird cages?
Web Reference:  http://usaloanshome.com
1 vote
Melissa Riley, Agent, Yorktown Heights, NY
Sun Mar 8, 2009
Deborah, One of very interesting trends is the print media is declining rapidly. I don't know if you are on twitter but there is a great feed from @themediasdying. He chronicles all changes in print media companies such as closings, layoffs, changes. Even major newsprint companies are having huge struggles. Some of them did get ahead of the curve such as the wallstjournal and begin to shift effectively to online years ago. They have also been able to monetize their site to offset of the print loss. The guides that we have lived with for so long don't have a chance based upon how consumers look for real estate information.
Web Reference:  http://www.inktolinks.com
1 vote
Melissa Riley, Agent, Yorktown Heights, NY
Sun Mar 8, 2009
There will be tons of "guides" available but nothing in print. In fact it won't take 5 years for them to disappear. Guides in our area are getting substantially thinner. They simply don't meet any of the needs of potential buyers such as being 24/7, up to date, interactive, comprehensive. They are interesting to look at while eating at a diner though:)
Print media is dying due to the expensive, inflexibility noted above and the embracing of web 2.0 and social media.
Web Reference:  http://www.inktolinks.com
1 vote
Caroline York, Agent, St Petersburg, FL
Mon Mar 9, 2009
Unfortunately the only time I use print media is because my clients insist upon it. I find that utilizing all of the available internet marketing tools, websites, blogs etc are not only more productive but also more cost effective.
0 votes
Fred Glick, Agent, Mountain View, CA
Sun Mar 8, 2009
Hey Deb,

You're the same as me. i have the new Bold with ATT and love it. Also have the iTouch along with my MacBook and a Supra Key. It's amazing I don't have brian cancer and light up at night!

I think we will see the future with all the gadgets and then good old fashion face-to-face will be the big ways to get business.

I have other ways, but they are only for my agents :).

Keep plugging away and just hope we can find a bird cage bottom replacement that is worthy!
Web Reference:  http://fredglick.com
0 votes
Deborah Madey, Agent, Brick, NJ
Sun Mar 8, 2009
Fred,

I don't have birds, so I don't have that problem.

I use everything online....I have a blackberry, plus I carry another cell and my laptop. I am online often.

Still, I like to pick up a newspaper and actually read a newspaper. I don't do it everyday...but I do it.

I never pick up, nor advertise in the real estate "listing" books. I might pick up a print publication if it had interesting editorial content.....market data, reports, tips....stuff you might read here on Trulia, but in print form.

I do agree that there is this massive shift away from print. We have, in our office, a copy of 1 each of local print pubilcations. That fills 3 of those cardboard file boxes. All of them, except 1, are still in print. Someone has to be advertising and reading these. Who?

Or maybe there are a lot of bird owners that I don't know about??

DEb
0 votes
Deborah Madey, Agent, Brick, NJ
Sun Mar 8, 2009
Hi Mellisa,

I am on Twitter.....@DeborahMadey....nothing dynamic in name, but consistent and identifiable.

Tks for the info about @themediasdying. I will search and follow.

Deb
0 votes
Deborah Madey, Agent, Brick, NJ
Sun Mar 8, 2009
Melissa,
Do you think publications like The Real Estate Book and Homes and Land will cease ALL print operations?
Deb
0 votes
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