#1. Seek the 90 day market.
#2. Stay alert for something local to establish yourselfe as the insider.
Example: Fairway Estates holloween party at Lake Saundra Park, Sat 1 to 4. Stop by and try my "Margartiville' icecream that will have you begging for more!
#3. Use the "pull back' approach to draw them in
#4. Begin with three or more sequential mailings one week apart.
#5. Deliver VALUE. What are they going to get for stepping you your direction?
#6. Know EXACTLY what YOU want the reader to do.
If you are a collector of the mail other agents send....you have to ask, "What are they thinking?"
#7 Is it Explicitly clear what the reader should do and how they will be rewarded?
Don't be foolish! Apply the principles of the 12 step sales letter if you want the response rate to double the mobility percentage of the community; I'm a creative person and have elected to inject my creative nature in such programs. Unfortuneately, this is a business, not a hobby. Go with a tried and true format that no other agent in your area will be using. I've paid ahead so you don't have to. I did get an ego boost with such creativity, but NO BUSINESS. Stick with what EVERY busiess does to sell EVERYTHING. It works!
Before you commit your message to be delivered..be brutally honest with yourself....if #7 fully complete. There are only five things people pay for, none of them is 'real estate.' You must offer one of those five.
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL