Who has had success with farming a neighborhood? Any advice/tips would be greatly appreciated.?

Asked by AJP, Napa, CA Sun Oct 20, 2013

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Jeff Harris, , Indianapolis, IN
Mon Oct 21, 2013
Get Belly to Belly, leave a handwritten note on the door introducing yourself if owners aren't home. Follow a couple weeks later. Hit 30 to 50 house in a neighborhood , you can do this when viewing a house in the neighborhood, on the way to work, after lunch, on the way home. You don't waste gas and walking is always free.
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Totally agree with this. Make sure you're staying in the forefront of their minds so you're the first one they think of.
Flag Tue Oct 22, 2013
Antonio Sanc…, Agent, Bronx, NY
Mon Oct 21, 2013

I learned that until you have reached a certain level in that market its very important to start with a low budget since you do not want to drop major marketing dollars on something that might not work. I say start with a local facebook page on the area you are looking to farm. Post interesting about the neighborhood first then slowly begin to let the followers know about your expertise in the area.

Antonio Sanchez
Exit Realty Search
Licensed Real Estate Salesperson
3928 E. Tremont Avenue
CELL: 347-320-0673
FAX:    347-202-4966

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Raina Gibson, Agent, Katy, TX
Mon Oct 21, 2013
I have had great success with farming in Texas, however I do think the market has changed over the past few years and internet marketing yields a higher return. I feel it is very important to farm your local area if that is an are of interest. It's important for your community to get to know you and look to you for your expertise. In 2000, something as simple as a recipe card worked. I would get calls asking why neighbors had not received their monthly receipe. The current consumer demands current market trends and helpful information. I have farmed several thousands of pieces a month and never found it to we a "waste". It is very important to visit your local post office and learn the tricks of the trade as far as direct mail/saturation marketing which can be as low as 14 cents per piece.

Best of luck!!

Raina Gibson
Realty Associates
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Annette Law…, Agent, Palm Harbor, FL
Mon Oct 21, 2013
#1. Seek the 90 day market.
#2. Stay alert for something local to establish yourselfe as the insider.
Example: Fairway Estates holloween party at Lake Saundra Park, Sat 1 to 4. Stop by and try my "Margartiville' icecream that will have you begging for more!
#3. Use the "pull back' approach to draw them in
#4. Begin with three or more sequential mailings one week apart.
#5. Deliver VALUE. What are they going to get for stepping you your direction?
#6. Know EXACTLY what YOU want the reader to do.
If you are a collector of the mail other agents send....you have to ask, "What are they thinking?"
#7 Is it Explicitly clear what the reader should do and how they will be rewarded?

Don't be foolish! Apply the principles of the 12 step sales letter if you want the response rate to double the mobility percentage of the community; I'm a creative person and have elected to inject my creative nature in such programs. Unfortuneately, this is a business, not a hobby. Go with a tried and true format that no other agent in your area will be using. I've paid ahead so you don't have to. I did get an ego boost with such creativity, but NO BUSINESS. Stick with what EVERY busiess does to sell EVERYTHING. It works!
Before you commit your message to be delivered..be brutally honest with yourself....if #7 fully complete. There are only five things people pay for, none of them is 'real estate.' You must offer one of those five.

Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
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Amanda Chris…, Agent, Fort Wayne, IN
Sun Oct 20, 2013
Hey AJ. We just started farming a few neighborhoods. We are sending direct mail accompanied by Facebook advertising targeted to those areas. We are hoping for good results!
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