I think it is difficult to determine if the "Homes for Sale" works. Interestingly enough I got my first lead in real estate from my first listing ad the magazine. However, I can't remember another lead I can contribute to the same magazine. I think it is like the internet, everyone says you have to be on the internet, sometihing like 90% of home buyers start their search on the internet but when I quiz agents who have web sites I have yet to find an agent who can quantify the value of their site, but they all believe they should be there. I think many people thumb through the Homes for Sale" magazine the same way they click through the internet.
Net net, I think you have to be there because your competition is there.
Mortgage Loan Officer
BenchMark Realtors, LLC
BenchMark Mortgage, LLC