Question Details

Jessica Tracy, Real Estate Pro in North Windham, CT

Which is better, TruliaPro or Trulia Ads?

Asked by Jessica Tracy, North Windham, CT Wed Dec 12, 2012

Just wondering if anyone has any feedback on which advertising they like better or which gets them more buisness. Any pros and cons would be helpful. Thank you.

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I think a combination of both works best. Unlike Tim I have found that Trulia provides one of my best returns when it comes to my advertising/marketing dollars. But don't just pay for exposure on Trulia use the free sources as well which includes blogging and answering questions. If you decide to go with Trulia ads be prepared to buy a big enough slice to really dominate your market area otherwise you won't get the return you want. Also, don't just track from you get directly in the way of Trulia leads but put a system in place to track what you get indirectly--i.e. I can track about 33% of my listings to my exposure on Trulia and very few came through as actual Trulia leads.

Best of luck to you...
2 votes Thank Flag Link Wed Dec 12, 2012
I would not get your heart set on much from either. These free sites get revenue from someplace - much is from us and little is delivered in return. Just like the lead generators, you pay and get little back if anything at all. Don't say I didn't warn ya.
1 vote Thank Flag Link Wed Dec 12, 2012
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