Ditto, ditto, ditto
To often the consideration must be made regarding what must be done to make the home 'sellable.' Obsolete kitchens and floorplans will clearly place the home in the 'price war' category. If the removal of a wall will transform a home from an obsolete 1960's floorplan to a more contemporary format, and the community values support the increase in value, then greater investment can be done. Those creative and able flippers have recognized this for some time now. Of course, for flippers, the margin was established in the acquisition cost and is a option for few homeowners.
What I am seeing, as others have so aptly stated, the typical seller should focus on fixing, cleaning and painting..starting at the curb. These are the only investments will will yield a 100%, or greater, return. One unconfirmed source reported a 160% return on front door replacement. I most certainly am not seeing that! And be sure to give it the sniff test, if you can smell it...it will be hard to sell it.