In Pinellas County Fl the number of transactions in 2011 have reached 87% of the 2005 levels! There is a LOT of real estate changing hands. In 2005 there were 9,200 real estate professionals participating in the local MLS. Today there are almost 4,000. There is a lot of real estate changing hands and there truly is a shortage of agents to meet the demand. So where is the disconnect? Why are so few agents carrying the bulk of the business?
Jon, the most difficult part of being a real estate agent is the last 5%.
Understanding that to have what others don't have you must be willing to do what others will not. Agents find themselves encumbered with an acute case of IDWDT.For whatever reason, (usually pride, ego or guilt) agents have reached the conclusion that in the pursuit of business opportunities they have created a conflicting purpose in the creation of their 'I Don't Want To Do That" list. This list is defended, nurtured and even promoted by those who tend to its safe keeping. Take great care not to create false obstacles in your business development.
In so doing, keeping yourself apart from those afflicted with IDWDT, you will realize that it is the last 5% of effort that delivers the gold. You must tend to a program to it's conclusion, not just to the point it has momentum. and reap the benefits like those whose eyes do not stray from the goal.
It is not one thing that will spell success or failure. It will not be one activity that will be the epicenter of frustration, but the accumulation of things half done that result in confusion, depression and poverty.
Have a plan, modify the plan when needed, stick to the plan and execute it 100%. It is the last 5% of effort that distinguish the champions.