What's your personal preference on techniques to obtain exclusive listings?

Asked by Daniel Riera, Miami, FL Wed Aug 22, 2012

I have tried an array of different techniques to find the ones that work for me whats your personal favorite?

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Bob Costello, Agent, Highlands Ranch, CO
Thu Aug 23, 2012
We have a targeted landing page on our website for listings. None of this 'I love referrals' crap. We target a neighborhood and do our marketing.
When they get to our landing page it talks about the process and how great we are. We are the local experts and give them the confidence in us to get the listing.
Motto: 'Niche and grow rich'
0 votes
David Benton, Agent, Charleston, SC
Wed Aug 22, 2012
I don't know where agents are getting these responses, but here's the real deal. Actually there are 2 types of "Exclusive Listings" regardless of which area of the country you are in. This is national law, not state law.

One is an "Exclusive Agency Listing" in which one agency is hired to sell the property but the seller also retains the right to sell it without paying the commission. This "Exclusive Listing" is common in some circumstances where the seller says Joe Jones may buy the property or when working with FSBOs.

The other is an "Exclusive Right To Sell Listing" which is your standard listing seen in the MLS. With this type listing the seller pays the agreed upon commission regardless of who sells.

As for the original question by Daniel, good question to be asking here. There are numerous methods that work to generate listings. One of the best is to prospect on a regular basis. Calling and mailing your sphere is one of the top methods that is effective. Open houses are good when combined with a "Just Listed" post card followed by a door knock on several neighbors giving them an invite and opportunity to choose their neighbor.
0 votes
Finally a educated response thanks David.
Flag Thu Aug 23, 2012
Suzanne Baker, Agent, Mammoth, CA
Wed Aug 22, 2012
Open houses can be helpful...not only do you meet buyers but, often, neighbors who might be interested in listing their properties.
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Tim Moore, Agent, Kitty Hawk, NC
Wed Aug 22, 2012
It sounds to me like Daniel has no clue. I don't know what is working for him, I don't see that he has any listings and his profile has this grammatically incorrect statement that makes little sense to me.

"With over 6 years of construction experience i have a optimized eye for real estate and see more than a good deal but a great property. "

What does that mean?
Is he talking about "pocket listings" when he says exclusive listings?
0 votes
Tim please do me a favor and do some research on to what an EXCLUSIVE listing is David Benton so far has been the only person which has some actual knowledge of real estate and knows what an exclusive is, and the only reason i do not have listings on Trulia is because I do not care much for wasting my time dealing with people as your self.
Flag Thu Aug 23, 2012
Judi Monday,…, Agent, Green Valley, AZ
Wed Aug 22, 2012
I'm not sure you mean exclusive listings, do you? That means they aren't entered into MLS and because of the very narrow scope don't really give the Seller the advantage of a broad marketing approach. In terms of regular listings--I have built my listing business by initially focusing on 2 to 3 neighborhoods and farming them religiously. Today I have listings throughout the community and make sure I always send Just Sold cards out to those neighborhoods where a listing of mine has sold. It works.
0 votes
Annette Law…, Agent, Palm Harbor, FL
Wed Aug 22, 2012
In the Mid Florida region, an 'exclusive' listing is one not entered into the MLS and in essence has no co-operating agent provision.
Such listings have a very limited and specific purpose.
It would be EXTREMELY difficult to establish an effective marketing system with profitable results with such a narrow and limited purpose.
FSBObbers are the most obvious target for such a plan.
If you are referring to listing in general, I like going door-to-door, at dinner time of course, handing out ice cream cones. Now, take a minute to visualize the typical Florida environment, 90 degree temps, 85% RH, and all the melting gooo....Perhaps I should change my technique? What do you think?
What's working for you?

Best of success in the sale of your home,

Annette Lawrence, Broker/Associate
Remax Realtec Group, Palm Harbor, FL
727. 420. 4041
0 votes
The Roskelly…, Agent, Gambrills, MD
Wed Aug 22, 2012
Hi Daniel,

I think your agency laws may be different than ours. If you are talking about listings in general I think it is always a good idea to concentrate on a small and specific area and be consistent on reaching those home owners via mail, Internet and community activities.
0 votes
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