What is the most professional way to follow up on expired listings? I want the seller to list his/her property with my company.

Asked by John Moore, Tucson, AZ Tue Jan 25, 2011

Should you make a phone call (what about the national do not call list?), what about email how do you do this and would this offend someone if you pulled their email off the internet without their permission? What is the most courteous and professional way to gain an expired listing?

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8
Annette Law…, Agent, Palm Harbor, FL
Sat Jan 29, 2011
BEST ANSWER
John,
You have read the classic reponses of real estate agents. You can join the chorus, and line up with the others who are EXPIRED hounds and give it your best shot to distinguish yourself. Try a bigger post card, or a full color, bound pre-listing package including HD DVD touting all your stuff. (kidding)

Or you can do what all the others have failed to do....show them the buyers! The coversion to a listing is not as obvious as it seems, however, think on this aspect and the rest should become apparent.

Wishing you great success shaking the expired tree,
Annette Lawrence
ReMax Realtec Group
Palm Harbor, FL
727. 420. 4041
Web Reference:  http://www.mydunedin.com
0 votes
Debra (Debbi…, Agent, Livingston, NJ
Tue Jan 25, 2011
Most courteous way to reach out?
In my opinion............
Send an introductory letter with some sample marketing materials, or an outline of what you do to market a home, and include some information about you.

As part of the letter , tell them you are writing because you wanted to respect their privacy, and didn't want to bother them with a call (which you can't make if they are on the do not call list) ..........In my area, knocking on someone's door would be seen as rude and intrusive. Personally, I would never open my door to a stranger - especially one who is soliciting my business..

If you had shown the home while it was listed, make mention of something specific you noticed - "I liked your great new kitchen", "thought the room sizes were generous"...."the hardwood floors sparkled" (well, you get the idea!)...... or maybe a gentle suggestion or some advice regarding staging . Be helpful.

Good luck
3 votes
Phil Rotondo, Agent, Melbourne, FL
Wed Jan 26, 2011
I agree. The Mail. Post card or letter. It's not intrusive or invasive.
Web Reference:  http://www.321property.com
1 vote
Garrigus Real…, Agent, Redlands, CA
Wed Jan 26, 2011
Great question. I would say by mail only. Cold phone calls are perceived as very intrusive by most.
Web Reference:  http://8889LISTIT.com
1 vote
Ritu Desai, Agent, Chantilly, VA
Sat Jan 29, 2011
Over night a marketing package if you have for expired. That way it will reach them in a timely manner before they make their decision to hire which agent to list with.
Web Reference:  http://www.eNOVAhomes.com
0 votes
Craig Fauver, Agent, McLean, VA
Wed Jan 26, 2011
If you scrub the Do Not Call list it will take you about 30-60 mins until you find one that isn't on there! For that reason, if no other, mail or drop-by is much more efficient use of your time.
0 votes
Judy Sharma, Agent, Grover Beach, CA
Tue Jan 25, 2011
We prefer to knock on the doors to introduce ourselves and try to get an appointment to share what we can offer or what we do differently (listing presentation). That way we avoid "do not call" prpoblem. We do avoid houses with "no solicitation" signs.
Web Reference:  http://www.Judysharma.com
0 votes
Sally Grenier, Agent, Boulder, CO
Tue Jan 25, 2011
I like to send a letter which introduces myself, my company, and what I can do differently that will get their home sold quickly. A follow up phone call is good, but you should make sure they are not on the Do Not Call list.
0 votes
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