What is the best way to market an open house?

Asked by Jarcy Brown, Matteson, IL Tue Apr 20, 2010

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8
Jo Soss, , Bremerton, WA
Thu Apr 22, 2010
Send formal invitations to the immediate neighbors. Neighbors are great to have on your marketing side. I always hang a rider on my sign that says the home will be open Sunday and the time. Signs around are key - how do new home communities attract buyers - lots of signs out and about.
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Pacita Dimac…, Agent, Oakland, CA
Wed Apr 21, 2010
Online advertising. I post the open house by updating the info on Realtor.com, then advertise using Vflyer.com on craigslist (at least twice a week). I also blog about it.

Open house date: directional signs with attention-getting shiny ribbons make my signs stand out from other signs so people will gravitate to them. It used to be that a majority of people who come to my open house read about it on Craigslist, but just as many follow my distinctive signs. I post the maximum allowed in my city (6), in the high-traffic corners nearest my listing.

Our company always has a half-page ad in the Real Estate section that notes each listing that has an open house. Then at the office, we hand out a sheet of paper with a list of all the open houses in our area.
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Judy Hudek, Agent, Scottsdale, AZ
Wed Apr 21, 2010
The below are all good suggestions. You are going to get the snoppy neighbors anyway so I market to them! May as well get them on your side and who knows...you may get a new client as well. I walk around the neighborhood the week before and pass out flyers. It is also a great way to learn more about the neighborhood.
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Richard Schu…, Agent, Los Angeles, CA
Wed Apr 21, 2010
While I advertise my open houses everywhere online (MLS, Trulia, etc) I find I also get a lot of traffic from signs. I put up about 10 signs in various places (making sure they're well placed!) so drivers and pedestrians and open house seekers see them and stop by.
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Annette Law…, Agent, Palm Harbor, FL
Wed Apr 21, 2010
Jarcy,
When it comes to open houses you need to get the facts about what's working in Matteson IL. Hold a couple of open houses for your listing or another agents listing. (No more than two turns from a high traffic street) Use your traditional methods of marketing such as via Trulia, your local MLS, ListingBook, Yahoo etc. Make your prime objective for this open houses to be fact finding missions.
1. Position yourself so you can observe attendees as they drive up the the property.
2. When you've greeted them at the door, ask how they found out about the open house.
3. Ask how they are going about their home search.
4. Observe them as they enter their vechicle to see if they are using any electronic devices to go to their next location.

You will discover +80% of traffic came from one source. Only 10% of your effort was required to implement this source. You will further realize the motivation of your open house attendees. Why don't I just tell everyone what works for me? Simply sharing may data will not empower you to focus your marketing to conform to the interests and habits of your real estate community.

You may possibly come to realize the opportunity that market collaboration presents that leverages your new findings. Then, of course, you'll come back to this forum and share your results...right?
Web Reference:  http://www.mydunedin.com
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Charles Gouin, , White Marsh, MD
Tue Apr 20, 2010
A combination of online and physical advertising.

Websites that accept open house info is a good start, Craigslist has done right by me several times bringing in traffic that might have missed other advertisements, if the house is waterfront I'll post it on boating and fishing forums. Most of the time I'll just compile a few photos into something like Publisher or powerpoint, type in the relevant data, and save is as an image that I post on those sites.

I'll also create flyers and post them in local supermarket ad boards and college rec/student centers, balloons and lots of signs the day of the open house. If I'm not getting much traffic, I'll provide a lunch tray. Every extra bit helps, especially in this market.
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John Souerbry, Agent, Fairfield, CA
Tue Apr 20, 2010
I add open house information on each of the web sites where I list the property, plus Craig's List. But most people who attend tell me they are there because of the "Open House This Saturday" sign that I put in the yard the Thursday before. I also put special Open House flyers with the specific date/time, refreshments served, door prizes, etc., in the flyer box.
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Pat & Steve…, Agent, Westlake, OH
Tue Apr 20, 2010
Jarcy:

Market on-line to every real estate web site that accepts Open House ads. I recently read that 90% of those who are looking to buy a home shop on-line, which means they will shop on-line for Open Houses as well. When my team is holding an Open House, I have a check list of site I go to to list an Open House. Some of the web sites we use syndicate our Open Houses to other web-sites, but I check anyway to make sure all sites represent our reputation. This is not hard to do. Once you make your lists of websites it takes minutes per Open House.
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