The process of creating a successful real estate business is as easy as A,B,C, but it not easier than A,B, C.
Any of the suggestions of the professionals preceding my response can work. For them to work you must do A, B and C! Not A, B and d.
Most agents fail because they simply do not have the skills to change their behavior. Therefore they do A, B and e. Cause they've done 'e' since they sat on Momma's knee.
An example. "Separate work from play." Let your work be work, then leave it at the office.
Yesterday I listed a home BECAUSE A, B and C means wearing your name badge where ever you go. So the fellow having lunch at McDonalds (yep, I was there too) was working for someone who had a situation, and seeing the Brand that is synonyms with real estate, approached me. The homeowner with the situation called me and the pathway to their solution is clearly laid out.
A, B and C means fully execute what you are instructed to do. The results are inevitable. Those who do not see those results.....you got it, they suffer from alphabet dyslexia and did A, B and f.
1. Define you business (see mission statement in your business plan)
2. Mine the MLS until you know your target area. (that takes a day or two)
3. Share your plan with your broker/mentor
4. Set the goal of being engaged in a transaction in 30 days. Broker or mentor will lay out the plan A, B, and C.
5. Fully execute A, B and C. It is NOT EASIER THAN THAT!
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
I have found that some of the biggest things holding new agents back can also be their biggest strengths. When you look at something with fresh eyes you can sometimes spot something an experienced agent has overlooked or is too busy to try out., or they have failed with their approach.
Go out and network HARD.! Go to local meetups and join some groups.. this can be exhausting so remember to have fun. When I started out I was told to hit my sphere hard.. but to be honest most of my sphere happened to be out of state and the locals didn't seem to be to supportive, Talk to local Business owners and let them know you're in the business.
Remember this business, like many, requires hard work and instant gratification is a no, no, You will need to work hard, practice you business honestly and train, train, train.
All the best.
-If your agency offers floor duty, sign up for it.
-Start using social media and do blogging on sites such as Trulia, Twitter, FaceBook, Word Press, Active Rain, Linked In, Hi5, Merchant Circle, Blogger, and many more.
-Send out mailings to your sphere of influence and target areas of interest to you as well as your own neighborhood.
-Contact For Sale By Owners.
-Contact Expired Listings.
-Have at least one web page, more if possible.
-Contact everyone on your email list to let them know you are now a Realtor.
-Do open houses. If you don't have any listings, ask another Realtor or your Broker if you can have an open house at one of their listings. I even have done an open house for a for sale by owner that lived out of state and her house was vacant.
-Join a club or activity where you can meet more people.
-Hand out cards whever you go - grocery store, beauty salon, gas station, etc.
-Set up a monthly newsletter.
-Go to vendors that you may use such as title companies, contractors, inspectors, and leave your business card.
-And - anything else you can think of.
Tammy Hayes, Realtor, Sandals Realty, Punta Gorda, FL
Open houses work. You have little control over how many people you will reach.
Postcard Mailings can be expensive, but targeted. Repetition is key.
Social Media for the most part is free. Time consuming at first, yet you can reach an audience is already familiar with you. Facebook, Linkedin are key.
Blog - Activerain and Trulia - this gets your expertise out there. Incoroprating video helps people get to know you if you are comfortable being in front of a camera.
E-Newsletters- monthly - be specific to your market and give pertinent info and you will retain your audience.
Network - BNI, Chamber of Commerces, Women's clubs, any and as many as you can fit.
It is gradual and time consuming, but do as much as possible. Waiting for the phone to ring or someone to walk in to the office or open house is a death knell. Be proactive and be consistent. Happy Sales.
I would also get into different websites, like Trulia, and also get yourself on Facebook, Linked In, and Twitter to start. How about looking into doing a blog on Active Rain or Wordpress? In this day and age, having an internet presence will also help get you noticed. When you establish a website, put these links on them, and then on all correspondences with people, put your website address so people are going to it. The more people who click on your website, the better you'll be in the search engines.
Prudential Prime Properties
Also, FSBOs are a great way to start. You know they want to sell their home!
For this you will have to practice your objection handlers and be prepared! I don't mean to feed them a line of bull. There are many, many valid reasons why a FSBO is better off listing especially in a buyers market.
Be friendly and helpful to them. Ask what problems they are having and tell them how you can help. Ask them to please let you interview for the job to sell their home when they are ready or help them buy one when they sell. I think it is best to go in person and introduce yourself, give them your contact info and ask if there is anything you can do to help at this time? Don't be condescending, keep in touch regularly to see how things are but don't call everyday. You would be surprised at how many will respond to a agent who treats them with respect and kindness. Not usually right away but often within a month or two.
The best way is hard to say, but a reliable way is to be where people are, introduce yourself and let folks know what you do. Being involved with public, civic, school or religious groups can get you exposure to a broad array of people who know other people and may get you a chance with a client.
Another option is to do open houses for other agents. This puts you in front of people who have at least some level of interest in buying. I would plan to do opens regularly until you are busy. Best of luck.