Something as simple as 'Tagless' underwear seems to have more perceived VALUE to the consumer than the fit or durability of the product.
Of the, at most five, agents a consumer will choose from, you need to be 'tagless" or have 'An app for that," or consider providing "professional grade."
If we are too mentally weary to invest the energy such messages require, you will need to keep buying those leads or include the dog or kids or exploit your favorite mission in your imagery.
It isn't branding that makes us successful; those of us - those of you who have brands are successful. Those of you who are successful have done it by selling. Selling yourself to your clients, selling your value to clients and then either selling their property or selling a property to them - then, selling them on your success by selling them on recommending you to others.
The issue, in my mind, isn't to stand out from "the pack," it's to stand out from the other two or three or five agents that the prospect is considering. We "communicate our uniqueness" through the old-fashioned tool of active listening, and we make sure we are memorable to them the same way.
Its a customer service business that requires a genuine interest in people. If I provide really good service both during and after a transaction, it's easy for my clients to think of me and refer. Trulia leads are another opportunity to invest in a new line of referrals.
I just had this discussion with my collegue over dinner a few nights ago. And it has been on my mind quite a bit. Veronika is absolutely correct, that it takes time and patience to build a brand. I work 7 days a week but I think that I have become a smarter agent (my opinion) and have learned a great deal throughout the years. My collegue was telling me what a great agent he is, i.e. he returns phone calls and responds to emails(well doesn't every agent), he markets all of his listings online (so does most office). I think each of us has something to offer especially given the fact that the competition is so fierce. We know ourselves better than anyone else and have to figure out our strengths and weakness to present our brand to our potential clients.
Real estate businesses is not easy. First you need a lot of experience and confidence. Your work and services that you provide to your clients is the best marketing for you. Your referrals from your clients are helping you to make relationships for life. It is take time to become an real estate professional. You learn every day, and the more you know about the business, you are more confident, provide better service and the clients come to you from referrals. Kip in mind that in this business is nothing about you, everything is about the client, and you will provide the best service. Every satisfied client is you referral in the future.
I wish you the best .
Veronika Baba Kian Realty NYC
Phone 347 528 5573