What do sellers look for in a listing agent?

Asked by Mark Fleysher, Las Vegas, NV Thu May 3, 2012

What are your thoughts... how do traditional sellers choose a listing agent (other than being referred to one) when looking for a new listing agent?

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11
Connie Mitch…, Agent, South Padre Island, TX
Sat May 5, 2012
Sellers want an agent that is actively trying to sell their home. They want to see advertisements, open houses, e-mails, phone calls, and flyers. They want an agent that is aggressively doing what she/he is paid to do. Sell that house! And it's nice to give a monthly update on activity or lack thereof. Occasional contact reassures your client you have not forgotten about them and you are still beating those bushes!
1 vote
Bill Eckler, Agent, Venice, FL
Fri May 4, 2012
All sellers should be looking for and demanding a comprehensive marketing plan for their specific home in writing. This should be a blueprint that the seller can follow to determine their progress that goes far beyond putting it on the local MLS and placing a sign in the front yard.

Sellers appreciate knowing exactly where they stand and with a well defined plan are usually much more receptive to accepting the results.

Although this is not a widely accepted service, it is a tool that can win you points in the eyes of the seller.

Respectfully,

Bill
1 vote
I agree with you Bill . Less talk more action.
Flag Sun Feb 2, 2014
Right on!
Flag Fri May 4, 2012
Steve Harless, Agent, Las Vegas, NV
Sat May 5, 2012
I think most sellers are looking for a direct, no-nonsense, experienced listing agent with years of experience, that provides free state of the art internet marketing for clients, knows first-class service and is a top online specialist for selling homes.

Steve Harless
Haines & Krieger Realty
http://www.ViewLasVegasRealEstate.com
0 votes
Carmen Brode…, Agent, Scottsdale, AZ
Fri May 4, 2012
I think they are looking for a leader in their market. They want to know the agent that they go with is successful.
0 votes
Carl Hawthor…, Agent, Woodstock, GA
Fri May 4, 2012
You want an agent that does more than place a sign, inputs MLS, and makes a flyer. Those agent have given listing agents a bad name. Find an agent that gets results and uses many avenues for marketing your home. 20 plus photos, video and enhanced listing in major websites just to name a few. Next, find an agent that has been in a majority of the homes that your house is going to compete with.
0 votes
You hit a key point... many listing agents put up the worst pictures!!
Flag Fri May 4, 2012
Judi Monday,…, Agent, Green Valley, AZ
Fri May 4, 2012
A proven track record. Success in leveraging the power of the Internet to get homes sold.
0 votes
A proven track record only goes so far... what if your listing experience is minimal and you're trying to break into this area of expertise?
Flag Fri May 4, 2012
Samantha Bak…, Agent, Huntington Beach, CA
Fri May 4, 2012
I think the use of technology is something I'm seeing become more important. Sellers want to know that the agent is going to use all their resources (QR codes, virtual tours, you tube). This is, however, a small minority. And, I agree with others that many aren't sure what is even needed in an agent.
0 votes
Definitely agreed... showing the potential client your technology expertise can take you a long way.
Flag Fri May 4, 2012
Scott Hulen, , 64068
Thu May 3, 2012
Hate to say it and be blunt but usually sellers are idiots! They spend very little time interviewing potential Realtors® and generally rely on a recommendation from a friend or family member. Once we get past the referral program then it usually comes down to service fees and percentages. Smart sellers, and I mean about 1 out of 10 do their homework interview 3-5 Realtors® and treat the selling of one of their biggest assets as a business transaction and not a Uncle Buck or Aunt Susie friend of the family deal. This is a business with very high stakes and I have met some spectacular Realtors in the last couple of years, who have put me in awe, but many are average at best and 50-60% of licensed agents would be sued for malpractice if they were attorneys. You just can’t be very good at your job turning 2-3 transactions per year! If a seller where to read my response to your question (which I hope they do) they need to know not to be lazy and to WORK at finding the best Realtor® to represent their interest in the real estate transaction. I make no pretense at being all things to all people and gladly refer to others with more experience or expertise in areas which I know little or nothing. Just because I have the license DOES NOT MEAN I AM AN EXPERT, but it gives me the ability to practice in areas which I am one of the best in the city. What sellers should look for in a listing Realtor®, the personal traits are many with honesty being #1, the professional traits also vary but #1 is a full time Realtor®
0 votes
12-15 per year
Flag Fri May 4, 2012
That's a very strong statement... "sellers are idiots"; how is your listing business?
Flag Fri May 4, 2012
Irina Karan, Agent, Aventura, FL
Thu May 3, 2012
Hello Mark,

Honestly, I only met one seller who knew what he wanted in a listing agent.

The rest more like needed someone who knows short sales, or were recommended, based on past performance in selling their neighbors and friends homes.

Funny, but it's more like I had to tell the sellers what they needed to look for in their listing agent...as I was doing my presentation.

Would love to hear other agent's thoughts...

Hope this helps,

Irina Karan
Beachfront Realty, Inc.
IrinaKaran@gmail.com
CDPE - Certified Distressed Property Expert
0 votes
So, it's important to have a good presentation to show the seller how you help them from A - Z with their listing, right?
Flag Fri May 4, 2012
Great input! :)
Flag Thu May 3, 2012
Mark Fleysher, Agent, Las Vegas, NV
Thu May 3, 2012
Hi Akil,

Thanks for your reply; that's simple enough, other than a track record, what makes you different than any other listing agent?
0 votes
Akil Walker, Agent, Upper Marlboro, MD
Thu May 3, 2012
Hello Mark,


I believe sellers are looking for listing agent knowledgable about the community and the market. they are looking for a good track record of selling homes. Your best sellers are looking for list price to sale price ratio
0 votes
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