What are your strategies and scripts to get visitors to open houses sign the guest log?

Asked by Trulia Bronx, Bronx, NY Tue May 7, 2013

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Suz A’s answer
Suz A, Agent, Longmont, CO
Wed May 8, 2013
Oh yeah ... and supply a pen.

Buyers, if you just want to look, that's fine. Some people need to keep the dream alive in their minds while they get ready to buy. Perfectly understandable!

But you won't hear back if there is no email or phone number next to your name. If the price goes down, that would be a shame, wouldn't it?

Another thing, I never ever sell or give out phone numbers and email. I don't like when that is done to me. So, that's my policy.

Thanks for organizing open houses, everyone. It helps to have homes to show clients.

0 votes
The Lajara S…, Agent, Riverdale, NY
Mon May 20, 2013
A good strategy is raffling a prize for those who sign up and scripts for the sign in is letting them know that you have great deals out there that you may expose them to (even homes not on the market yet) and you need their contact info to send them those updates.
0 votes
Jill Subes, Agent, New York, NY
Wed May 8, 2013
gove out lotto tickets. Post on every site and put flyers in mailboxes and in nearby shopping centers
0 votes
Judi Monday,…, Agent, Green Valley, AZ
Wed May 8, 2013
I find that what works best for me is to make a connection with the visitors first and then ask them if they mind signing my guest log--works like a charm every time.
0 votes
Annette Law…, Agent, Palm Harbor, FL
Wed May 8, 2013
it seems the overwhelming perception is if you dangle a iPad in front of folks they will do what ever you want! Even Trulia offered "Win an iPad" to get agents to dance.
I find if you respect the visitors presence, they will respect your effort. People are looking for value. Offer value and the rest take care of itself. The actual 'script' or strategy is worth paying for.

Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
0 votes
Christopher…, Agent, Tarrytown, NY
Wed May 8, 2013
Mine are very simple, I welcome them at the door and ask them if they mind signing in. The trick is I sign them in so I can clearly understand their info. Many people just scribble and you can't make out what they wrote.


Christopher Pagli
Licensed Associate Broker
Accredited Buyer Representative
William Raveis Legends Realty Group
0 votes
Bill Eckler, Agent, Venice, FL
Wed May 8, 2013
Understand that the majority of people attending open houses are worried that the agent is going to be aggressive and try to get them to do something they don't want to or aren't ready to do. Many already have relationships with other agents. I truly feel that it's as important to respect the customer's feelings as it is to engage them as business prospects.

People often attend open houses as a form of entertainment and time passing. They may visit for a variety of reasons and are sometimes there not for themselves but other people, friends or relatives. It's very important to get a read and respect people's reasons for being there.

Appreciating all of this, one of the approaches I take is getting totally prepared for it and accepting the fact that the chance of selling this home via this open house in very minimal. BUT...they may be interested in what I know about other opportunities. To this end I always enter an open house situation with information about several other best buys, and two separate lists of area short sale and foreclosures or a real estate tip sheet.

I want the customer leaving the open house feeling that I know the local market and the business and feel comfortable enough with our interaction to want to do business with me...they always leave with valuable information including how to be in touch with me.

Honestly, my philosophy is that if they are happy with what they see, are impressed with the information I have presented and like how I interacted with them, they will offer me their contact information.


0 votes
John Souerbry, Agent, Fairfield, CA
Wed May 8, 2013
"We're raffling off that new iPad2 in the box on the table over there. At the end of the month we'll put all the names of people who signed in into a hat and pick one. You want a new iPad2 or what?"
0 votes
, ,
Tue May 7, 2013
Have them sign up free email updates on properties for sale. Make them fill in a form with their specifications. If they do not want that ask if they are considering selling a home. You may get a listing out of it.
0 votes
Suz A, Agent, Longmont, CO
Tue May 7, 2013
Please sign the guest book, thanks!

Most visitors have no problem with a simple request. Be sure to include a question: Are you currently working with an agent?
0 votes
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