What are the pros and cons of working with an agent that works at a national reality company?

Asked by Trulia Scottsdale, Scottsdale, AZ Thu May 2, 2013

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John Souerbry, Agent, Fairfield, CA
Fri Jun 21, 2013
What's a "reality" company?
1 vote
Bev West, Agent, Greeley, CO
Fri Jun 21, 2013
I have worked for a National company for 10 plus years and now currently own my own. There are a lot of very very reputable agents that are independent that far out way some agents that work for a national company. Too many agents that work for a National Company tend to let the Broker do all their thinking and assume that the company holds all the liability. Not true. Keep in mind that it is the agent working for you-not the company.
0 votes
Karla Mathen…, Agent, Gilbert, AZ
Fri Jun 21, 2013
National Realty Companies are big because they take a lot of commission from their Agents. That said, Agents have to work with a lot of transactions to make a decent living. They have to juggle a ton of clients in order to make it. I didn't sign on to a National company because the local companies , especially in the Southeast Valley don't have the production that my Broker has. We are number one in production with over 350 agents. The training and commission splits are great. So, I say pick the agent that works for you over the company.

Agents should communicate and follow up with you before you have to chase them down. They should be on top of your transaction and process every detail with a sense of urgency.

Along with a good agent, you need a good finance broker....they can definitely make the process so much easier.

Feel free to contact me if you have questions. I am always here for my clients, day or night, 24/7
0 votes
Terry McCarl…, Agent, Cape Coral, FL
Fri Jun 21, 2013
This is a long debated question with no simple answer but I at least got a good laugh out of the response from John Souerbry :)
0 votes
Annette Law…, Agent, Palm Harbor, FL
Fri Jun 21, 2013
Good question!
Which do you trust more:
An insurance policy from Nationwide or 'In The Wind" insurance.
Your beamer serviced at the BMW dealership or the local AAMCO?
Angies List or Truila recommends
Charmin or Stink-Finger toilet paper
iPhone or BurnPhone
Sub-Zero or Hieir
Google or Yahoo
Macy's or Dollar Tree
Ally Bank or Bank of America
Recognized and respected brands convey a trust and quality that simply does not exist with the unkown. Either choice can yield good or bad results. The other question may be where will you your turn to find an agent?
The internet has proven to be the great equalizer. The cave dweller with internet access can appear as prominent as the community shaker and mover. Knowing this...you really will be impressed to go with what you can recognize. Surprises involved with your most significant asset is rarely welcome.

Best of success.
0 votes
Judi Monday,…, Agent, Green Valley, AZ
Fri Jun 21, 2013
The pros of working with a national REALTY brokerage far outweigh the cons in my opinion. I'm an HGTV Fan and love the fact that every time I tune in to watch a show, I see a RE/MAX ad. I work in a community where the majority of our buyers come from another part of the country and Canada...odds are they are going to locate an agent in a brand name they know.
0 votes
Bianca Benne…, Agent, Glendale, AZ
Fri Jun 21, 2013
Is not a company that sells your home, is the agents activities that sells your home.

Best Regards,

Real Estate Professional / Prestige Realty
Bianca Bennett / 602-570-7898
Website: http://www.InvestInArizonaHomes.com
0 votes
, ,
Mon May 6, 2013
Agents are loosely regulated by their brokers. That said, it is far more important that you have an excellent, experienced agent than a national company. At the same time, larger companies generally provide greater opportunity for agent education. As a Realtor and branch manager for one of Arizona's largest real estate companies, I do believe that both play a role... but there is no question that all companies -- whether national or local -- have both excellent and poor agents. The secret for every home buyer or home seller is to know what questions to ask in order to see how much their prospective agent knows; that's why I recommend that anyone interview three agents before making a selection.
0 votes
David Rudd /…, Agent, San Diego, CA
Sat May 4, 2013
Dont be fooled. You are hiring an agent. In fact, ask yourself this, do you think the level of service, quality of agents, budgets etc are equal among their thousand of employees?

this is not to say that there are not great agents at the National Brands - there are some great ones. But at the end of the day, you are hiring a single agent, regardless of the company they work for.

I do not work in AZ, but can assure you that I see smaller companies outspend the larger firms on a house by house comparison every day.

Choose the best agent, not a brand.

David Rudd
Kindred Real Estate


CA DRE # 01402946
0 votes
Angie Johnson, Agent, Scottsdale, AZ
Sat May 4, 2013
As an honest, experienced Realtor with more than 17 years of experience and owner of Arizona's largest Real Estate Appraisal firm, Sun Point Appraisals, Inc., I can assure you the advantages of working with a national real estate company are many.

1. Advantage #1 = A larger real estate firm will have access to a Multi-Million dollar marketing budget which enables that agent to place your home in front of thousands if not millions more eligible buyers in the form of National Newspapers, Magazines, Home Guides, Internet, and so on.

2. Advantage #2 = A larger firm has the money to hire more staff to ensure all agents of that office are staying compliant and not making errors that may hurt the consumer. This at times can be a real life saver to your career if your new and just starting out. Even us veterans can miss something with the way real estate contracts and compliance issues are ever changing and evolving to keep with the times.

3. Advantage #3 = Brand Recognition, it works! Folks feel more comfortable with what they know.

I hope that helps:). Visit my site at http://www.AngJohnson.com and shoot me an email if I can be of further assistance.
0 votes
Sel Fruchtha…, Agent, Scottsdale, AZ
Fri May 3, 2013
I believe working for a national Real Estate company is a plus for the Realtor, but not the buyer.
0 votes
Jennie Miller…, Agent, Phoenix, AZ
Fri May 3, 2013
The professionalism and experience of an agent has to do with the agent, not the company.
0 votes
Carl Hanchey, Agent, Deridder, LA
Fri May 3, 2013
You definitely get a little more brand exposure working with some of the larger companies but at the end of the day, the real task is finding someone that you are comfortable working with. There are a lot of "shady" characters in the real estate field that will tell you whatever you need to hear in order to get your business. Talk to people in your local community & get their input. Finding someone that you can trust & that will communicate with you is of the utmost importance.

Good Luck
0 votes
Joseph Roraff, Agent, Onalaska, WI
Fri May 3, 2013
I really don't think buyers and sellers care much about whether it is a big company or a small company. They just want to be treated like a person. If they get treated well they will tell their friends. That's the best referral.
0 votes
Scott Hulen, , 64068
Fri May 3, 2013
Marketing and internet presence, along with brand recognition. At Re/Max the average number of transactions per agent is the highest in the nation among the major players. To the consumers this means they are more likely to get an “experienced” Realtor® who turns more than 12 transactions per year. This alone is no guarantee of getting the best Realtor® but the number of transactions turned per year implies skill at this trade. On a positive note a small firm since may offer unique business models which allow a great deal of flexibility in their business plan. At the end of the day there are pluses and minuses to each, in our market we usually see very experienced Realtors® gravitate towards the smaller brokerages while the newbies tend to flock to one of the largest brokerages in our area which averages about 3-4 transactions per agent and specializes in the sell to your friend’s model.
0 votes
Jeanne Brand…, Agent, Scottsdale, AZ
Thu May 2, 2013
I have read through the responses you are getting from this question and I honestly don't think you choose an agent based on the size of the company they work for. I have worked for both a large national company and a smaller mom and pop company. I think it is best to pick an agent by how reliable they are going to be and do they work hard for their clients. Finding an agent who is dependable, returns phone calls within a couple of hours and is available is much more important than if the company is National.
0 votes
Sabrina Wats…, Agent, Scottsdale, AZ
Thu May 2, 2013
There are no cons... Only pro's. Large brokerages offer an enormous amount of current up to date training and transaction coaching. With that being said the Keller Williams office I'm a part of offers a 24x7 support network of extremely well trained seasoned brokers for assistance with tricky situations even at 11:00 PM on a Saturday night.
Sabrina Watson
The Rugolo Team
Keller Williams Arizona Realty
Now 300+ Agents strong and growing
0 votes
Kawain Payne, Agent, Seal Beach, CA
Thu May 2, 2013
I have worked for small mom and pop firms and national firms. For me as an agent the benefit I get from working with a national form is the training and resources available.

That being said as a client I bought my first home from an agent who worked for a mom and pop company, and she was awesome. Bottom line the quality of the agent depends on the agent.

Now, in a tight market like we are seeing today agents with national forms may edge out mom an pop firm agents in getting offers accepted because sellers may lean towards the name recognition.

Kawain Payne, Realtor
Prudential California Realty
0 votes
Michelle Dur…, Agent, Scottsdale, AZ
Thu May 2, 2013
It's really all about the energy and the professional standards of the agent. Even if someone refers an agent, that does not mean they will gel with the agent. An agent who works for a boutique firm is equally as capable as an agent who works with a national company. What does the customer need? What does the customer gravitate to? That is the real issue!
0 votes
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