What are some of the best lead generation services? Every day I get e-mails from different services, but don't know which ones are best. Any?

Asked by Ethan Roberts, Jacksonville, FL Tue Oct 5, 2010

advice? Looking for low cost (doesn't have to be the cheapest one) with good return for the money spent.

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8
Eric Cavanagh, Agent, Jacksonville, FL
Tue Oct 5, 2010
Ethan;
All good answers. Basically, you first need to identify what types of leads you're looking for. Buyer leads, listing leads, now leads, later leads, you get the idea. If you go for internet leads with a lead service you don't have as much control over the lead. Personally generated leads from door knocking or working your sphere allow you maximum control. Ideally you should be getting leads from multiple sources according to a strategy. I use a combination of Market Leader, mailing, expireds, and door knocking as well as working my sphere. Your database IS your business so you have to feed it every day and spend 2-3 hrs a day lead generating. For more information sign up for the free course
Web Reference:  http://ericsellsjax.com
1 vote
Annette Law…, Agent, Palm Harbor, FL
Tue Oct 5, 2010
Ethan,
Actually all of the lead generation services work. Unfortuneately, many are matched to a task for which the service can not succeed. (i.e. selling homes in the newpaper)
Identifying the service best sutited for your business model requires a few questions.
#1. Are you exclusively looking for the 90 day market?
#2. Are you equipped to incubate a lead for 18, 24, 36 months?
#3. How do you want the consumer to respond?
#4. What do you have to offer to get the consumer to respond as desired?

Example: You are able to offer "if I don't sell your home in 60 days I buy it myself!" (hey, it's an extreme example!) Do you think you actually need a lead company to get names and numbers with that offer? This you can do yourself!

Real estate business is rich with propositions to the consumer. Define your proposition, write great copy, and use the many free resources available to create your lead generating system. If you don't have the time to generate your own leads, you need to look at the 800 pound gorilla. Realtor.com.
1 vote
T.R. Bryan, , Jacksonville, FL
Tue Oct 5, 2010
Ethan,

I would put your money into mailings. Either prospecting or past clients. I've never wasted much time with lead generating promises that pop up in your inbox. I do think Search Engine Optimization (SEO) is worth the money if you find someone reliable to do it for your web page. My best return personally is just the old fashioned walking neighborhoods, handing out flyers, and talking to the neighbors.

Good Luck
Web Reference:  http://www.TRBRYAN.com
1 vote
Debra B Albe…, Agent, Port St Lucie, FL
Tue Oct 5, 2010
Trulia is awesome. It is our primary lead source at this time.

We never pay for leads. If it is not generated by our efforts, we don't get them.

I got two leads today in Trulia.

Debbie Albert, PA
Coldwell Banker Residential
Web Reference:  http://www.ronanddebbie.net
1 vote
Alma Kee, Agent, Tampa, FL
Wed Oct 6, 2010
Hi Ethan,

I would suggest that any "lead" generation not be paid any upfront or monthly fee. You can agree to pay a "referral" fee once you close. That will stop many of the lead generation telemarketers from calling you as most are just trying to get you to pay them money for no guarantee you'll make even one closing.

Trulia is a good source and the cost is not too high for "pro".
0 votes
Catherine "C…, Agent, Metuchen, NJ
Tue Oct 5, 2010
Hi Ethan,
I personally would not spend my budget with lead generation services. I still have to hear consistent good feedback from those type of companies. I usually suggest agents to work on developing their online presence as a better investment.
0 votes
Vincent Vill…, Agent, Chula Vista, CA
Tue Oct 5, 2010
Trulia has been working for me. I work with Zillow but that hasnt done anything. I am looking into Market Leader but the cost in my area is significant $375/monthly with a year contract.
0 votes
Carli Parrish, Agent, Clearwater, FL
Tue Oct 5, 2010
Hello Ethan,

I have to agree with Ron & Debbie, Trulia has been a great tool for me. I will say that everyone operates differently and what works for some may not work for others. If I can help you in any way, please feel free to call or email me.

Good Luck!!!
Web Reference:  http://homesbycarli.com
0 votes
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