What are some clever ways to advertise a property?

Asked by Joseph Roraff, Onalaska, WI Sun Feb 3, 2013

I just got a listing and I am looking for some ways to advertise property that will get a lot of potential buyers to walk through and check it out. What are some ways you have used that were successful?

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9
Mack McCoy, Agent, Seattle, WA
Sun Feb 3, 2013
BEST ANSWER
I've advertised on CraigsList and sent or handed out notices to surrounding homes. Basically, I've gone where the buyers are, and tried to catch the attention of neighbors who might think of selling.

There are several million homes sold every year by real estate agents and brokers, and most "clever" stuff is a waste of time and money.
0 votes
Donald Mituz…, Agent, Chappaqua, NY
Wed Feb 6, 2013
There are a number of ways that have been mentioned, but I'll add to that. Send out a personal invitation to all those in the neighborhood inviting them to an open house for the neighborhood. If it's a higher end listing you might mail to a neighborhood where you might find move up buyers. Make sure it's an invitation size envelope as much more people will open and look at it. Make sure that it's addressed properly to the people you are inviting. If the envelope says Resident or Homeowner it will certainly head to the garbage. You can create a database of the neighborhood and with mail merge run the envelopes through your printer. You can run the invitations through a printer or have them printed up. I like to have a photo of the house on the invite. It's good to have food or snacks and in certain circumstances you might have wine and cheese or something. If you really want to do it right, follow up the invites with a phone call to ask if they received your invitation. This does not violate the do not call laws as you are not calling to sell them something, just to ask if they received your invitation.

There are many benefits to doing an open house this way. It sets you apart from other agents in the area. When homeowners in the area are thinking about selling they may think of you as a result. You could get more listings as a result. People in the neighborhood might have a friend or family member who wants to live nearby and you could end up with the commission from both sides of the transaction. There are really a lot of benefits to an open house like this.Yes, it's a lot more work. If you really want to be successful in this business you need to actually work.

One other idea. I don't know about in La Crosse, but in my area, agents don't use brochure boxes. I do. I have my cell number on the flyers so they call me direct. I've had a number of sales this way and my average sale was in excess of $600k this way which is close to double the average in my area. You can find the boxes online for about $16 each. Worth the investment.

Good luck!

Donald A Mituzas
Licensed Associate Broker
2008 Realtor of the Year
Douglas Elliman Real Estate

http://www.nyhomeseller.com
0 votes
Phyllis McAr…, Agent, San mateo, CA
Tue Feb 5, 2013
I once handed out flyers at the local strip mall, and got excellent results.....
0 votes
If you had excellent results, why did you only do it once? Sounds like it's worth a repeat performance.
Flag Wed Feb 6, 2013
Steffy Hrist…, Agent, Scottsdale, AZ
Tue Feb 5, 2013
Sign on the property with a free info line helps. Craigslist is great, too. And your MLS/broker provides the info to the specialized search engines from where a lot of people will find the property.
0 votes
Bill Eckler, Agent, Venice, FL
Tue Feb 5, 2013
Hi Joseph,

Holding a by invitation only "neighbors open house" may be a different approach. Targeting and putting as many people to work spreading information to possible to friends and relatives that they may wish have move into their neighborhood. Give them a reason to visit that goes beyond seeing the home and draws thein...such as giving lottery tickets to the first 25 visitors could help create initial interest.

Good luck,

Bill
0 votes
Hena Martin, Agent, Hot Springs, CA
Tue Feb 5, 2013
Sorry didn't know you are an agent try open houses ..HENA MARTIN
0 votes
Judi Monday,…, Agent, Green Valley, AZ
Tue Feb 5, 2013
#1 is leveraging the power of the Internet--with 92% + of the buyers starting their search on the public real estate sites like Trulia--that's where you need to be front and center.
0 votes
Adriana Alex…, Agent, Alexandria, VA
Mon Feb 4, 2013
Craigslist.org
Military.com
is free search yahoo has lots free webs...
Good luck !
0 votes
Yanoska Diaz, Agent, Miami, FL
Sun Feb 3, 2013
Good old sign on the front yard of the property continues to be for me the best marketing tool.
0 votes
I work mostly with local investors, I have dealt with foreigners but a few times. This agent claims she specializes on foreign investors: Ziegert International Realty, LLC http://www.ziirealty.com
cristinamz@yahoo.com
mobile: 786-413-7170
Hope it helps.
Flag Mon Feb 4, 2013
What is the law for foreign polices ?
have you ever sold properties for foreigners in Miami?
What is Internation law in Real Estate ?
I have a friend wants to buy property in Alasca she is from Brazil.
She has son live there is permanent resident but she wants to buy own her name,but she only has tourism visa ?
Any advice Thanks
Flag Mon Feb 4, 2013
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