Karen brings up an incredibly interesting point. (Please note the question states 'someone requests FREE CMA to be used for lawyers.")
She lists free CMA's, free warranties, free appriasals, seller costs, charities, burp the baby, boil the water...and I'll add, even walk the dog. All of these, in the context of Karen's reponse DEMINISH the value of the real estate professional. Allowing such 'contributions' to benefit a buyer or seller, according to Karen, is the orign of 'nasty' responses.
I would like to challenge practicing real estate professionals who do more that 15 transactions a year, to consider...."Don't we do this for everyone else EXCEPT the buyer and seller?
Don't we pay extortion fees (disguised as MLS fees) to the listing agent?
Don't we pay referral fees to agents for the hope of doing business?
Some pay their BROKER for the opportunity to chat with buyers and seller who visit the website.
Don't we pay relocation companies a significant percentage of our compensation?
Don't we pay some lead generation sources a percentage of our compensation?
Don't many pay TRULIA for the hope of chatting with a buyer or seller?
Don't some agents pay fees to maintain that train of irrelevant letters appended to their name in the hope of getting to chat with a buyer or seller?
Many agents kiss up to the BIG BANK lenders...(ewww) in the hope of getting table scraps.
Rumor has it some agents forfiet a portion of their compensation to offset the inflated costs of some mortgage brokers.
And the list goes on.
Is not every lead generation actiity about having the opportunity to chat with a buyer or seller regarding their questions, challenges and goals?
It seems many real estate agents ARE willing to do most anything for everyone EXCEPT the home buyer or home seller. That is ironic, especially in a RELATIONSHIP business.
Don't mistake my intentions. I never leave actionable data behind. It matters not if I am sharing information on TRULIA or in the home of a seller, what I share, what I leave behind, will be missing the 'magic sauce' that makes it work.
The real estate professional who sees a request for a FREE CMA to be a one way event may benefit from a brief review on the seven imporant decisions EVERYONE must make EVERY year. That, coupled with the incredible skill a real estate professional has developed at uncovering the 'real' goals of the homeowner, assures such opportunities are the gift that keeps on giving.
But, before I start giving things of value away, I need a postive response to, "Do you intend to use my services in this transaction? Sign here."
The raw truth is, folks want to keep doing whatever it is they are doing now. No one wants to learn anything new. They have interest ONLY only in how to do what they do now, easier, cheaper, faster, better. I am acutely aware of this. No one willl ask about the 'secret sauce.' No one will ask, "What are the seven important decisions EVERYONE must make every year?" I understand. We simply want to stay on the horse we are riding and end up where it takes us.
If you don't want to provide a FREE CMA (the agent defines what that is) for a homeonwer, then don't. Be aware however, that the doors are wide open, you must choose to walk through them.
Sept 16 I will be hosting a party boat cruise to see the dolfins and sunset. FREE of course to those who are invited. I won't feel the least bit deminished. I won't feel deminshed when I knock on the doors throughout that community sharing images of the cruise.
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
Serious people CALL.
Serious people require reliable data.