Website Critique

Asked by Stephanie Sandoval, Queen Creek, AZ Sun Mar 13, 2011

So Im on a kick on getting feedback from my fellow peers and would like some critique on my website !

http://www.cashbackrealtyaz.com

Just looking to see if there is something you would add or take off !

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16
Jodi Sherret…, Agent, Houston, TX
Sun Mar 13, 2011
BEST ANSWER
Yall are harsh! Her voice isn't bad, she has a nice voice. I agree that no one will listen though. Video works better, Stephanie. Good luck with your site! And don't get too offended by the negative comments.
1 vote
Jo Soss, , Bremerton, WA
Mon Mar 14, 2011
Wow - I can't believe how rude some of the comments have been. I think it is amazing that you have taken some of the "constructive" ones and implemented them. The only thing that I see on the first page is the large photo is probably too large. Try to get more of your "call to actions" above the fold.

I wish there was a "thumbs down" - I would love to use it on a couple comments!
1 vote
John Souerbry, Agent, Fairfield, CA
Mon Mar 14, 2011
I just attended an advertising seminar that included web stuff and heard this statement every 5 minutes: "visitors don't like to scroll." You have a very cute picture that is obviously supposed to start the session by puting the visitor is a cheery mood, but it takes up a lot of space and forces scrolling to get to anything meaningful.
And Spirit... "if a man stands alone in a forest and speaks, and no woman hears him, is he still wrong?"
1 vote
Don Tepper, Agent, Burke, VA
Sun Mar 13, 2011
You're not going to like my answer . . . and I'm viewing it after you've made the updates.

Ready?

Your site stinks. It's a series of squeeze pages with no useful information. Oh, sure, you promise a lot. Page after page promises information. Sometimes special reports. Sometimes just information. But you consistently don't deliver. Each is just a teaser to get the person to provide his/her contact information.

How about some information about yourself? About the local schools? Or the local community? Or, hey, since your big selling point is a cash-back rebate, why not actually explain that? But, no, you're forcing potential customers to provide their valuable information to get what (from your home page) details on what you consider to be your main selling point.

And some of that's just plain odd. You have a tab for "Affiliates." That terminology has a different definition in web marketing. It's not mortgage brokers, home warranty companies, etc. Still, if I click on "Mortgage Broker" or "Home Warranty Company" on a site, I expect a name, or list of names. Instead, you're asking me to fill out information on a squeeze page to get a list (or is it just one) of recommended mortgage brokers, home warranty companies, etc.

I agree with some of the other comments (such as Debbie's) that the site is just downright ugly. And I also agree with Jerry that you don't seem to be interested in serving people of various backgrounds, races, etc. In fact, with the exception of your photo, I only found two (shots 1 and 3 on your home page) with people at all. Shot 1 might be OK to represent Hispanics. Shot 3 is so small I can't tell. But here's a marketing tip: People want to be able to relate to others like themselves. Other than yourself, the kids in 1 and the couple in 3, you have no shots of people.

So: No people. No useful information. An unattractive site. A succession of squeeze pages. My guess is that someone persuaded you that that site template works wonders . . . that it's been tested and refined . . . that it's web optimized (see Stephen's comments below) . . . that it's the best thing since sliced bread. All you're really offering is a rebate on your commission with no details supplied.

Find another template. Offer some useful information. Put yourself in the place of prospective sellers and buyers and ask yourself: What would they want? Then give it to them.

Hope that helps.
1 vote
Paul Welden, Other Pro, Tempe, AZ
Sun Mar 13, 2011
Debbie Rose -----
If you have to click on a link that takes you to another page, then the item (equal housing logo) is NOT on the home page. It only looks like it's on the first page because the header does not change.
1 vote
Debra (Debbi…, Agent, Livingston, NJ
Sun Mar 13, 2011
Well, are you sorry you asked? :)

I agree that you need to lose the audio.
I also find the whole page too "loud" - way too much going on, and too many primary colors..........nothing is personal ..nothing separates you from the crowd. It's just not appealing (to me).
A webpage that is more understated and toned down would be more effective, in my opinion.
You want to make an impression about who YOU are, not try and answer every real estate question on one page.

Best wishes.....
1 vote
Spirit Messi…, Agent, Tucson, AZ
Mon Mar 14, 2011
Good points John and my wife has me well trained to answer "I am always wrong. The end".

Take care.
0 votes
Spirit Messi…, Agent, Tucson, AZ
Mon Mar 14, 2011
I like it, it is different and stands out. Since I liked your other question about advertising so much, clicked on your site to see. The thing is, you have have an awesome site but if there is no traffic? Much like "if a tree falls in the forest but if there is no one there..."

Instead of the website route and then paying to drive traffic, sites like Trulia.com and Zillow.com offer an interesting option, or alternative. They already have the traffic; you can try and find a way to get a slice of it. In this market, think it takes many different forms of advertising, and many different approaches. All of this on top of doing a great job of course.

Best of luck.
Spirit
0 votes
Stephanie Sa…, Agent, Queen Creek, AZ
Sun Mar 13, 2011
Don - The Rebate program is explained as clear as day at the top there is a tab people click on ! Once they see the tab they can click it and read it ! Once they are my clients then they are given a form that it explains the rebate process and how it works ! I may ask a past client of I can put a picture of them giving them their keys or check ! I think thats a good idea !

Schools & Community Links - Good idea - Arizona has so many school choices from Charter to Public - I would probably just refer them to Great Schools !

I would say I help everyone just because I dont show a picture of numerous types of people would be making a very bad assumption to say I don't ! I have checked a few other realtors around here and they dont show people as well !



Thanks for your feedback!

Have a great sunday -
0 votes
Stephanie Sa…, Agent, Queen Creek, AZ
Sun Mar 13, 2011
Thanks everyone for your feedback ! I did check and moved the logos where they shown on my home page ! They are not required to show on every page of the website only the home page ! I did remove the audio where it comes on automatic ! Also I will be changing my Team info around from Lyle comments ! Thanks everyone - I love feedback and it only helps better ones self ! Have a gorgeous day - Its 90 degrees here in AZ - Its going to be one Hot summer !
0 votes
Debra (Debbi…, Agent, Livingston, NJ
Sun Mar 13, 2011
as an FYI - the Fair Housing Logo (little red house), and link , IS on the first page when you click on "Search for Homes".
0 votes
Lyle Wolf, Agent, Morristown, NJ
Sun Mar 13, 2011
Nothing about you on the Website. Who is Stephanie Sandoval?
0 votes
Paul Welden, Other Pro, Tempe, AZ
Sun Mar 13, 2011
Looks like a standard, template site from Craig Proctor. As others have stated, templates don't work as well as site created with the personality of the agent. How are clients/visitors supposed to connect with you on a personal level?
Remove the audio.
There's no Equal Housing logo.
There's no Realtor logo.
Site feels like you will do a "sales job" on me as a client and can't be trusted.
I don't like it.
0 votes
Stephen Garn…, , Phoenix, AZ
Sun Mar 13, 2011
While we are at it Stephanie, you have a template website, template websites are not very good for search engines as the content on one site is usually on hundreds of others (I've personally seen thousands). Also, those 40 or so links at the bottom of your site are killing what little SEO you would have. Don't feel bad, 95% of the real Estate Agent sensores i see are horrible. :-)
Web Reference:  http://Mytitleguy.net
0 votes
Stephen Garn…, , Phoenix, AZ
Sun Mar 13, 2011
Take off the audio message. Most people will be annoyed by it. What are your keywords? It really doesn't matter what your website looks like if no one is going to see it. For instance, 13% of my traffic is direct. 67% is from search engines and 10% is from referral sites like facebook and twitter. Do you know what your keywords are? Can you find yourself in Google without searching for your name? For example, 4 bedroom 2 bath homes Scottsdale AZ. Most people focus on the looks of their website, function is much more important.
Web Reference:  http://mytitleguy.net
0 votes
Melina Tomson, Agent, Salem, OR
Sun Mar 13, 2011
0 votes
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