Seems to be that videos are the next hot thing in real estate advertising. How are you using videos to market yourself and/or your listings?

Asked by Leigh Bryant, Charlotte, NC Wed Apr 11, 2012

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Joshua Calvert’s answer
Joshua Calve…, Agent, Charleston, SC
Fri Apr 13, 2012
I've been using YouTube videos as a promotional tool for about a year and a half now. I've done video segments on local events such as the Flowertown Festival in Summerville, SC and the Cooper River Bridge Run in Charleston, SC. Recently I've started to creating videos for local neighborhoods and guided tours of the homes that I list. The guided tours have been a great tool to get sellers to list with me because it's something that most other agents don't do. Check out my YouTube channel at to see the videos that I've done. It takes a lot of practice to start sounding good and a bit of skill with a computer to edit the videos nicely but I enjoy doing it! Give me a call at 843-789-9860 if you'd like to talk more about how YouTube can improve your business!
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Scott Nowling, Agent, Saint Charles IL 60174, IL
Thu Apr 12, 2012
Here are a couple of links, one super cheesey, one more informational as examples of what I'm doing....
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John Souerbry, Agent, Fairfield, CA
Thu Apr 12, 2012
Good videos are better than still photos, whether the subject is a listing, event or even a quick intro to an agent or office. But the greater value is their SEO power. Given that Google owns YouTube, using video as a blogging platform greatly increases traffic to your web site. When I post a YouTube blog I san see a measurable bump in my primary site traffic.
I use an introductory video on my web page ("welcome, this is who we are and what we do...") and usually create a video for each listing. I used to do weekly videos re-capping market activity, need to get back to that on a regular basis..................
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Carmen Brode…, Agent, Scottsdale, AZ
Wed Apr 11, 2012
I have several youtube videos featuring Scottsdale golf communities. Some of them have thousands of hits on youtube. It is quite amazing.I never expected those type of numbers.
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Erin Joynt, Agent, Westminster, CO
Wed Apr 11, 2012
I haven't done any videos yet, but I have a lot of ideas. I think educational videos could be a great way to market yourself by showing your knowledge and your personality. You could use powerpoints with a voice over, and mix in with video clips with you or clips related to the subject that you are talking about. Camtasia is a great video editing software that also allows you to capture recordings of your computer screen, voice recordings, or video recording from a web cam.

Listing videos could be more difficult, but doing them as more of a virtual tour of photo clips could work. Trying to take a video tour of a home might be more of a challenge. If the videos become too long, you will lose interest. Also, unless you are a professional, it is very difficult to take quality videos where the light is constantly changing as you are moving into different rooms. It may turn people away rather than draw them in. Short video clips (maybe 20-30 seconds for each location?) of the neighborhood, local amenities, or local events might be an excellent compliment to a virtual tour video.

I think deciding to go the video route is a big commitment. If you really want videos to work for you, you either need to be willing to post new videos frequently or already have a large library of videos. If I do ever make videos, I plan to post them as an enhancement to my blog rather than trying to create my own video channel.
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Katherine Fr…, Agent, Ventura, CA
Wed Apr 11, 2012
Take short video clips of regular events in the community...local farmer's market, surf scene or morning at the harbour , best views in town, Christmas on main street, 4th of July parade. Represent what is best about your community.
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