Anthony Alti…, Real Estate Pro in Pasadena, CA

Regarding Lead Generation, just got of the phone with another new agent friend and we were debating the merits of door knocking? Any thoughts?

Asked by Anthony Altieri, Pasadena, CA Fri Jun 24, 2011

We live in Los Angeles and it seems to be a tough nut to crack. My experience so far, I get my best leads from open houses. All buyers. Would love to hear from other agents as to what is the best use of your time as far as lead generation to find buyers and listings. What produces the best results? Also the best way to market to pre-foreclosures for short sale business.

Would love to hear from other So-Cal agents.

Looking forward to your responses.

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Terri Vellios, Agent, Campbell, CA
Fri Jun 24, 2011
I know you are looking for LA agents, yet I wanted to share an awesome first time door knocking experience I had.

This was years ago I knocked on doors in a condo complex. I was handing out comparisons as to how Real Estate tends compared to the Stock Market. I was just about ready to give up when a couple answered the door and they were thrilled to hear there was a condo listed for sale as they have been renting for 12 years and wanted to buy. Three multiple offers later I closed them. In the mean time I had sent our letters to owners and out of area owners looking for a listing specifically for those buyers. I got two listings from those letters. Got another listing in the complex when I sent out JUST sold on one of my listings. That sold condo investor seller then listed another house with me. The other listing got me a buyer/seller outside of the complex and I double ended the listing. At least 7 transactions. That was a constant campaign.

As suggested, do something you enjoy doing. Do it with value and consistency. Your name recognition will eventually result in being the area expert.

Good luck. I think I'll go do some more door knocking.
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3 votes
Sarah Goulart…, Agent, Plymouth, MA
Fri Jun 24, 2011
As with any other lead generation tool, it completely depends on the agent. Whatever your avenue for generating leads, you have to 'own it.' Of course there are agents who have luck at one of the avenues, whether it be door knocking, cold-calling, or old-fashioned mailings. The key to success is figuring out what works best for you and going with it. If you are trying to figure out if this would work for pre-foreclosure and short sale business, I suggest trying it.

Personally, I like to have a reason to door knock or call. I'd suggest a series of mailings targeted to people who are behind in their mortgage payments first and making follow up calls or visits. Keep in mind that in these situations, one or more of the owners may not know there is a problem and that they are late with their mortgage. Pre-foreclosure clients can be a tricky business :-).
2 votes
Daniel Choi, Agent, Los Angeles, CA
Fri Jul 29, 2011
Lately, I have been hand dropping my short sale/REO services to my farm areas.

I will refine my lead generation by spending at least one day every week to door knock people facing NOT (Notice of Trustee Sale) since previous mailings have yet to produce results. Those owners with phone numbers, I will contact after checking if the numbers are not included in DO Not Call List.

Whichever is your preferred method, one has to be consistent and positive since what we are doing besides of commission check at the end of arduous transaction is the feeling of satisfaction that we helped someone with one of the most important aspect of their life.
Good luck !

Daniel Choi
Nextage Capital Advisors ;
1 vote
Lori Donahoo, , Los Angeles, CA
Fri Jun 24, 2011
Door knocking does produce results, but it may take awhile. I have door knocked in the past & I had good results. You need to believe it will work & consistent in the use of your lead generation make it become your self fulfilling prophecy. Attitude is 80% of your success.

Bst of Success

Lori Donahoo
1 vote
Rebecca Cham…, , Palos Verdes Estates, CA
Fri Jun 24, 2011
My feeling is, if you don't believe it will work, it won't. Spend your limited time and energy doing what works for you and what you believe in. If that's open houses, you're better served doing those.
1 vote
Emily Knell, Agent, Huntington Beach, CA
Fri Jun 24, 2011
A LOT of my closed sales last year came from door knocking to people in default or severely underwater.
562-430-3053 c
Realtor Since 1996
Main Street Realtors
1 vote
Ron Escobar -…, Agent, Beverly Hills, CA
Fri Jun 24, 2011
I have never done it, but I can tell you that it does not matter what I or another agent says... if you really want to know how it would work for you then you have to try it... and probably try it for a while before you see any actual results... not just one or 2 times and expect magic...

I know when people knock on my door and I am home it bothers me...

So there is one way to find out... get walkin'

Best of luck!
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1 vote
Laura Coffey, Agent, Santa Clarita, CA
Fri Jun 24, 2011
Pre-foreclosures you can always get the NOD list from your local title guy. It's best to door drop or door knock those leads. Most of them are under water and don't open their mail, especially if it looks like another bill.

Door-knocking - yuck. The Internet is where it's at.
1 vote
Katherine Jo…, Agent, Rancho Cucamonga, CA
Mon Jun 27, 2011
Door knocking is the thing to do..Depending on your area it could being you a wealth of business...Stop thinking about it and just do it.. I did and it works..

Good luck
0 votes
Maggie Quinn, , Jackson Township, NJ
Sat Jun 25, 2011
I love door to door 99% of the homeownes I have met have been very chatty giving me info about the neighborhood inviting me in to see their home and a cup of coffee. I am forging solid relationships for the future. Only the weather stops me from my face to face visiting. I also door to door my neighborhood I give homewoners my street address so they can drive by and see I am their neighbor and I tell them if my car is in the driveway feel free to stop in for a look inside my home and a cup of coffee. Another plus I might just gain a client and lose a few lbs.

Maggie Quinn
Crossroads Realty
Jackson/Millstone Office
Cell 732-299-1502
0 votes
Annette Law…, Agent, Palm Harbor, FL
Fri Jun 24, 2011
Door knocking, door dropping mailing....they all have merit, especially when implemented properly and fully.
In all cases, the best responses result from the value you deliver.
Spend the mental energy to create compelling copy or dialog that exhibits the value the citizen is seeking. A little research, add a little flexibility, engage your A game and go meet some people. You'll be glad you did.

It works in Fl, Texas and most certainly in Ca. That what is so great about real estate, there are many, many ways that effectively generates business.

Best of success,
0 votes
Anthony Alti…, Agent, Pasadena, CA
Fri Jun 24, 2011
I should have added we have both been door knocking in our farms for the past 6 months. While I have met many people and mostly receptive it has yet to produce a solid lead.
0 votes
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