Asked by Jonathan Bowen, Stoughton, MA • Sat Nov 10, 2007
I don't, but I just noticed that RealEstate.com has recently opened up a real estate office in Massachusetts. For those not familiar with RealEstate.com, they are a subsidiary of LendingTree.com. RealEstate.com charges a monthly fee to real estate agents for leads. They are sort of like a HouseValues.com. My questions are these; How and why would RealEstate.com canabilize their lead referral business? Why would they put themselves in the bullseye like this? If I were paying for real estate leads from RealEstate.com I would immediately cancel my subscription. Wouldn't you think that the best leads are going to RealEstate.com's own agents? Sometimes I see the worst business decisions and I believe that this is one of them. What is your opinion? Thanks, Jon
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