Quick Response bar coding..is anyone using it? What do you think?

Asked by Wayne F. Smith, Hillsborough, NJ Wed Feb 23, 2011

I have seen the recent trend for "QR" bar coding with regard to Real Estate and would like to offer this to my clients for another marketing tool. However, prior to taking the next steps I thought I would first ask my fellow professionals if they are using it, does it work well, what are the pit falls and has it increased their sales?
Who designs the code? Is there a good write up on the start up process? Many thanks!!

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Annette Law…, Agent, Palm Harbor, FL
Wed Feb 23, 2011
QR has been implemented for over six months in my real estate business. It is critical to understand when and where to use them for 'response' and where they may be used for other purposes.

I can share with you the real numbers related to response if you have interest.
My implementation involves online generation of non-branded QR codes.(not Trulia) Each code has count and location capacity. The primary audience for QR technology is known to desire high ananimity. Violating this parameter will have a critical impact on response success.

Don't expect a flood of responders, but it is a message you can carry into many situtions very beneficial to you.

If you would like a QR deployment plan utilizing free resources just drop me a note and I'll send it your way. No, I will not publish it on Trulia, I will send it to those requesting the guide and provide an email address. Yes you may receive other technolgy informaton or inquires from me in the future.

Annette Lawrence
ReMax Realtec Group
Palm Harbor FL
727. 420. 4041
Web Reference:  http://www.mydunedin.com
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Belinda Spil…, Agent, Denver, CO
Thu Feb 24, 2011
I print the QR Codes out for all of my listings and tape them to the outside of the brochure box with a note to say scan this with your smart phone. Many buyers would rather do that than take a flyer. I find it to be a helpful listing tool as well. Once you enter your listings in Ttrulia, you can print the qr code.
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Melina Tomson, Agent, Salem, OR
Wed Feb 23, 2011
You know this depends on your area. My city isn't really a tech savvy city and while I use QR codes, I think I've had like 3 scans so far. I track them and create my own ones easily. There are many programs where you can create QR codes easily.
Web Reference:  http://www.tomsonburnham.com
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John Souerbry, Agent, Fairfield, CA
Wed Feb 23, 2011
I believe more agents are using QR codes than consumers, so if that's your market it's a tool to use. A consideration in commiting to use the code is that it's old technology, which means it may not be supported much longer. QR codes where initially used in auto manufacturing (thank you, Toyota) 40 years ago and that industry is in the process of replacing QR with another technology.
Clients tell me they wish agents would just spell out the web site so they don't have to add another app to their phone that they will probably never use again.
Personally, I think it's just another way to get to what is most important - information about the property. If QR codes get a buyer to that information easier/faster, great. But I always print the URL by the QR code for those who cling to the old fashioned ways - like using a browser.
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CJ Davies, Agent, Brant Beach, NJ
Wed Feb 23, 2011
I think QR codes are a genius idea. It does how ever have it's ups and downs. The codes are much more practical when your audience is tech savvy. If you are doing most of your transactions in retirement homes, the QR codes might not be for you. I feel that in my area right now (Long Beach Island, NJ) We are far behind in the technology world compared to west coast Realtors. It can tend to be a novelty for people to scan our QR codes, show people that they can do it but then never leave the home page. The codes are generated through the internet from your provider. Google Places generates their own, my virtual tour company generates their own. I would definitely suggest using them, the cost is nothing but it might impress some home owners on a listing appointment.
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Cynthia Bell, Agent, Cedar Park, TX
Wed Feb 23, 2011
Yes, this is something that I am working to integrate to my business. You can generate your own QR codes, there are plenty of sites that will help you. Just Google QR Code & Real Estate.

I seen articles that are real estate specific that mention to use on fliers, signage, and/or business card. Just remember, the audience you will be reaching use a QR code. They are most likely going to be younger and more tech savey.
Web Reference:  http://www.cyndibell.com
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Laura Feghali, Agent, Stamford, CT
Wed Feb 23, 2011
Hello Wayne,
Yes, I have seen a push to use QR codes in marketing materials. I haven't incorporated yet into my business but plan on doing so. Mobile technology is advancing and so are the number of users. I think that it would be beneficial to having it on marketing flyers and on sign riders to your listings as it easily directs potential prospects to more information about the property.
I published a blog about it here on the Trulia site a bit ago which included a link to an article about it's usage. One Code is the company the author recommends.
Here is the blog with the article:


Good luck to you!
Laura Feghali
Prudential Connecticut Realty
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